Only specific models are eligible for the discounts, and they can anticipate revisions of up to Rs 75,000. Mahindra has taken the initiative by reducing the cost of its popular SUV, the XUV700.
The update was made shortly after the XUV700 line's Ebony Edition was introduced. When other automakers are announcing price increases that will go into effect next month, Mahindra stands out by lowering the cost of its well-liked SUV.
Price Updation in different variants
The Mahindra XUV700 has seen a cut in prices, benefiting the consumers. The price reduction is substantial, with the maximum drop being Rs. 75,000, which is implemented for the AX7L Petrol AT 7S, AX7L Diesel MT 7S, and AX7L Diesel AT 7S variants. This makes these top-end models of the XUV700 more desirable to prospective buyers who are seeking a feature-loaded SUV at a lower price point.
Furthermore, Mahindra has also lowered the price of the AX7 Petrol AT 7S and AX7 Diesel AT 7S variants. These variants have been priced at a discount of Rs. 45,000 for each, thereby becoming more affordable for a wider customer base. This action should increase sales as well as continue to consolidate the XUV700's position within the competitive SUV segment.
With these pricing adjustments, Mahindra hopes to bring greater value for money to customers without sacrificing the premium features and robust performance for which the XUV700 is renowned. These cuts might be a tactical move in an effort to get more buyers in a market segment that is getting highly competitive with new launches by other players..
More Information
Earlier this week, Mahindra launched the XUV700 Ebony Edition, starting prices for which are Rs. 19.64 lakh (ex-showroom). On sale only in top-of-the-line AX7 and AX7L trims, this new launch receives a fresh paint option, blacked-out trim pieces, 18-inch black alloy rims, black and beige color interior theme, dark chrome accents, and roof rail.
We've listed down what's new for this special model, and you can see what it's got on our site.
Conclusion
Mahindra's opportunistic price adjustment for the XUV700 differentiates it from rivals, with considerable discounts on chosen variants at a period when most auto majors are raising prices. With up to ₹75,000 discounts on higher-end trims, the move adds value to the SUV. Also, the recent addition of the Ebony Edition further adds depth to the range with a daring, fashionable variant. If you're in the market for the XUV700, the time is right to buy.
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