Mahindra's total passenger vehicle sales reached 60,018 units in February 2026, marking a 19.04 per cent year-on-year increase and confirming the brand's strong upward momentum in the Indian market.
While the Scorpio, Thar, Bolero, and XUV 7XO continued to drive bulk volumes, Mahindra's newer electric models quietly expanded their footprint, signalling the brand's growing intent in the EV space.
February is rarely the most glamorous month on the automotive calendar, but Mahindra has a habit of making even the quieter periods feel rather eventful. The Indian SUV specialist closed out the second month of 2026 with total passenger vehicle sales of 60,018 units, up a substantial 19.04 per cent compared to the 50,420 units it moved in February 2025.
Month-on-month, sales dipped 5.5 per cent from the 63,510 units recorded in January 2026, though that sort of seasonal softening is hardly unusual.
The Scorpio Refuses to Step Aside
Mahindra's most iconic nameplate showed no signs of slowing down. The Scorpio range, which comprises both the Scorpio Classic and the Scorpio-N, topped the charts with 14,665 units sold during the month. That figure represents a 7.69 percent year-on-year improvement over the 13,618 units sold in February 2025.
Month-on-month figures showed a modest 5.64 percent dip from January's tally of 15,542 units, but the Scorpio's grip on Mahindra's sales throne remained as firm as ever.
Thar and Roxx Keep Their Adventure Credentials Intact
Right behind the Scorpio, the Thar and Roxx combined for 11,047 units, up 19.45 percent year on year from 9,248 units in February 2025. The month-on-month story was a touch less rosy, with a 17.67 per cent decline from January's 13,418 units, but demand for Mahindra's rugged off-roader has clearly not cooled.
Bolero and XUV 7XO Witnessed Growth
The Bolero, a stalwart of rural and semi-urban India, chipped in with 9,863 units, a 13.50 per cent year-on-year rise from 8,690 units last February.
The newly launched XUV 7XO, which has been drawing considerable attention since its arrival, added 9,112 units to the tally, a strong 22.01 per cent increase over the 7,468 units sold in the same month a year ago. That kind of growth from a relatively recent entrant speaks volumes about where buyer appetite currently sits in the Indian premium SUV market.
The Growing Electric Contingent - XUV 3XO, XEV 9e, XUV 400 and more
The XUV 3XO, including its electric variant, delivered 8,637 units, up 9.87 per cent year on year from 7,861 units. The EV story at Mahindra is becoming increasingly interesting. The XEV 9S posted 3,539 units in what marked its first full year of sales, whilst the BE 6 contributed 1,104 units, up 11.40 per cent year on year.
The XEV 9e, on the other hand, saw a slight step back, recording 1,889 units against 2,205 units in February 2025, a 14.33 per cent year-on-year decline.
At the other end of the spectrum, the XUV 400 recorded just 162 units, down a steep 49.69 per cent from 322 units a year ago.
The Marazzo MPV saw no sales whatsoever in February 2026, compared to 17 units in the same month last year. Both models appear to be fading from the picture as Mahindra's newer, sharper products attract the spotlight.
A Strong Month With an Eye on What Comes Next
Mahindra's February performance underlines just how dominant its SUV portfolio has become. Scorpio, Thar, Bolero and XUV 7XO together account for the lion's share of volume, and each of them posted year-on-year growth.
The newer electric models are still finding their feet in terms of scale, but their presence is being felt. With the BE 6 Batman Edition recently re-launched and sustained interest across the XEV range, the narrative from Mahindra in 2026 is shaping up to be one well worth following.
Mahindra Model-Wise Sales Breakup for February 2026
| Model | Feb 2026 | Jan 2026 | Feb 2025 | YoY Change (%) | MoM Change (%) |
|---|---|---|---|---|---|
| Scorpio (Classic N) | 14,665 | 15,542 | 13,618 | 7.69% | -5.64% |
| Thar Roxx | 11,047 | 13,418 | 9,248 | 19.45% | -17.67% |
| Bolero | 9,863 | 11,841 | 8,690 | 13.50% | -16.70% |
| XUV 7XO | 9,112 | 10,133 | 7,468 | 22.01% | -10.08% |
| XUV 3XO (incl. EV) | 8,637 | 8,845 | 7,861 | 9.87% | -2.35% |
| XEV 9S | 3,539 | 612 | 0 | – | 478.27% |
| XEV 9e | 1,889 | 1,945 | 2,205 | -14.33% | -2.88% |
| BE 6 | 1,104 | 1,028 | 991 | 11.40% | 7.39% |
| XUV 400 | 162 | 146 | 322 | -49.69% | 10.96% |
| Marazzo | 0 | 0 | 17 | -100% | – |
| Total PV Sales | 60,018 | 63,510 | 50,420 | 19.04% | -5.50% |
What February 2026 really tells you about Mahindra is this: the brand is no longer just coasting on the goodwill of its legacy nameplates. Yes, the Scorpio, the Thar and the Bolero are still doing the heavy lifting, and long may that continue. But beneath those familiar pillars, something more interesting is taking shape. The XUV 7XO is already punching well above its age, the XEV 9S has hit the ground running in its first full year, and the BE 6 is quietly building a case for itself in a segment that India is only just beginning to warm to. The road ahead for Mahindra looks less like a straight highway and more like a hill climb, where it seems rather well prepared for the terrain.
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