The Ferrari Luce is the brand's first fully electric vehicle, featuring four motors, a 122 kWh battery, and a 0-100 kmph sprint time of just 2.5 seconds.
Designed by LoveFrom, the Luce also marks Ferrari's first five-seater, prioritising practicality and minimalism over the brand's traditional flamboyance.
Ferrari has never been shy about drama. From the shrieking V12s of the 1960s to the turbocharged monsters of the modern era, the brand has always stood for one thing above all else -- sensation.
So when Ferrari announces its first fully electric vehicle, the world pays attention. The car in question is the Ferrari Luce, revealed on 26 May 2026, and it represents perhaps the most significant departure in the company's history.
Design That Breaks the Mould
The Luce was designed by LoveFrom, the creative firm co-founded by Jony Ive. The result is something that feels quietly radical rather than loudly ostentatious. Gone is the visual theatre one associates with Maranello.
In its place is a teardrop silhouette with swooping lines, a large glass area, and aerodynamically efficient bodywork that achieves a drag coefficient of 0.254 Cd.
Flush-mounted suicide door handles, black appliques along the front doors, vertically oriented windshield wipers, Ferrari badging on the quarter panels, and quad circular LED tail lights round off the exterior.
The Luce rides on 23-inch front and 24-inch rear alloy wheels, with yellow-painted brake callipers adding a familiar Ferrari flourish.
Inside, Less Is Genuinely More
A Cabin That Puts Clarity First
The interior is where LoveFrom's expertise truly shines. The Luce is Ferrari's first five-seater, and the cabin has been designed with real-world usability in mind.
Screens are present but never overwhelming, and the main centre display can be tilted towards either the driver or co-passenger. Samsung custom OLED panels sit alongside analogue-style instrumentation mounted on the steering column, giving the cabin a pleasingly retro character despite its thoroughly modern underpinnings.
A three-spoke aluminium steering wheel with integrated controls, large paddle shifters, jet-fighter inspired roof-mounted toggles, a 21-speaker audio system, panoramic roof, and tactile controls for the climate system complete a cabin that feels deliberate and refined in equal measure.
Performance That Needs No Apology
Four Motors, One Extraordinary Number
Beneath the composed exterior lies a powertrain that leaves no room for doubt. The Luce is equipped with four electric motors, one at each wheel, enabling torque vectoring across all four corners.
Combined output stands at 1,050 bhp, with the system capable of reaching 11,500 RPM in Launch Control mode. The sprint from 0 to 100 kmph takes 2.5 seconds, 0 to 200 kmph arrives in 6.8 seconds, and the top speed is rated at 310 kmph.
Power comes from a 122 kWh battery pack with support for 350 kW DC fast charging, which can replenish 70 kWh in just 20 minutes.
Ferrari claims a range of 530 km on a single charge. For those who will miss the acoustic drama of a combustion engine, the Luce features dedicated speakers that amplify and play back motor vibration sounds for heightened driver feedback.
Rear-wheel steering and active suspension feature as well, ensuring the car handles as sharply as the numbers suggest.
Why the Luce Matters
The Ferrari Luce is not simply an electric car. It is a statement that practicality and performance are no longer mutually exclusive, even at the very top of the market.
Whether purists warm to its understated design remains to be seen, but on paper at least, Ferrari's first EV makes a compelling and thoroughly considered case for itself.
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