About us

Park+ for Business

New Cars

FASTag

Vehicle Search

E-Challan

Car Insurance

Car Loan

Personal Loan

Home >
Car News >
Unveiling The Tata Curvv A Behind The Scenes Look At Its Evolution From Concept To Production

Unveiling the Tata Curvv: A Behind-the-Scenes Look at Its Evolution from Concept to Production

Have you ever been curious about the intricate journey a car undergoes from its initial concept to its final production form? Tata Motors recently offered an exclusive glimpse into this fascinating process at their design centre in the UK. This insider look into the making of the Tata Curvv, one of the most anticipated SUVs, reveals the meticulous steps involved in bringing a car design to life.

The Genesis of a Design

The journey begins with ideation, a critical phase where designers decide on the overall body style and shape of the vehicle. This initial stage sets the foundation for the entire design process. Tata's team starts with hand-drawn sketches, capturing a wide range of design possibilities. These sketches are then translated into digital formats, enabling further refinement and exploration of various design elements.

From Sketches to Models

Once the design concept is solidified through sketches, the next step involves creating detailed 2D and 3D models. These models provide a more tangible representation of how the car will appear in reality. They also allow designers to visualize how different paint shades and surface textures will affect the car’s look and feel under various lighting conditions.

Virtual Reality Integration

Advancing further, Tata utilizes virtual reality (VR) to immerse designers in the car’s design. This innovative approach allows them to experience the vehicle in a virtual environment, providing a detailed view of the interior and exterior. Through VR, designers can assess ergonomics such as seating positions, steering wheel placement, and overall visibility, ensuring that every aspect of the car meets high standards of comfort and functionality.

Crafting Clay Models

The next phase is the creation of clay models, a crucial step in the design process. Small-scale clay models are initially produced to test the design's feasibility. These models are built on a wooden base structure, with clay meticulously shaped around it. Modern technology, including 3D mapping and machine assistance, streamlines this process, although final touches and surface details are applied manually. After refining the small-scale models, life-size clay versions are created, offering a realistic preview of the car’s final look. These models are painted and reviewed for final design approval.

Introducing the Tata Curvv

The Tata Curvv stands out as one of the first mass-market SUV coupes in India. Combining elements from other Tata models like the facelifted Nexon and the Harrier/Safari, the Curvv presents a unique and stylish alternative in the SUV segment. While Tata has yet to unveil the interior, it is expected to share similarities with the Nexon’s cabin. Anticipated features include a 12.3-inch touchscreen infotainment system, a 10.25-inch digital driver’s display, automatic climate control, a panoramic sunroof, and a powered tailgate. Safety features are expected to include six airbags, a 360-degree camera with blind-view monitoring, and Level 2 advanced driver assistance systems (ADAS).

Engine Options and Performance

Under the hood, the Tata Curvv will offer two engine options: a 1.2-litre T-GDi turbo-petrol engine and a 1.5-litre diesel engine. The petrol engine will produce 125 PS of power and 225 Nm of torque, while the diesel variant will generate 115 PS and 260 Nm of torque. Both engines are expected to be available with a 6-speed manual transmission, with the petrol variant also offering a 7-speed dual-clutch automatic transmission (DCT). There are speculations that the diesel engine might also get a DCT option.

Moreover, the Curvv will come in an all-electric version, though details about the battery pack and motor are still under wraps. The EV variant is expected to offer two battery options and a range of over 500 km on a single charge.

Pricing and Market Rivals

The Tata Curvv is anticipated to start at Rs 10.50 lakh (ex-showroom), positioning it as a competitive option against the Citroen Basalt and other SUVs like the Hyundai Creta, Kia Seltos, Skoda Kushaq, Maruti Grand Vitara, Honda Elevate. The electric Curvv is projected to be priced from Rs 20 lakh (ex-showroom), rivaling the MG ZS EV, upcoming Hyundai Creta EV, and Maruti eVX.

Conclusion

The Tata Curvv’s development journey from concept to reality is a testament to the intricate and innovative processes behind modern automotive design. With its blend of style, performance, and advanced features, the Curvv is set to make a significant impact in the Indian SUV market, offering a blend of cutting-edge design and technological excellence. As the Curvv prepares to hit the roads, it embodies Tata Motors' commitment to redefining the SUV experience for discerning consumers.

Also Read:

  1. Lamborghini Achieves Record-Breaking First Half of 2024

  2. Honda Motorcycle & Scooter India Opens BigWing in Burdwan

  3. Maserati Unveils the All-New Grecale SUV in India: A Luxury Compact SUV Starting at Rs 1.31 Crore

Latest News

February 2026 will see the official debut of the Nissan Tekton

Tata Sierra Begins to Reach Showrooms Across India

The Maruti Wagon R's Swivel Seat Enhances Accessibility

The 7-Seater MPV Nissan Gravite, Targeted in India to Launch Early in 2026

Mini Cooper S Convertible First Batch Sells Out in Just 24 Hours

Jury Round for 2026 Indian Car of the Year Begins

Delhi's Strict New Anti-Pollution Laws Take Effect Amid a Serious Air Quality Crisis

Unprecedented Booking Numbers Set a New Standard for the Tata Sierra

Attractive Discounts on Outgoing Kia Seltos Are Now Available

Skoda & Volkswagen November 2025 Sales Review: Kushaq and Taigun Trail Behind Kylaq

Upcoming Tata Car Launches & Facelift in 2026 and What to Expect

What You Should Know About Honda City's Second Facelift in 2026

Top Safety Awards in Euro NCAP Crash Tests Go to the Hyundai NEXO

India's Mini Aceman EV is expected to launch in 2026, making it a small electric crossover

Citroën India Plans a Greater Role and Sees Strong Growth

Bookings for the Tata Sierra are already open, and deliveries are scheduled for mid-January

Pre-bookings for the Mahindra XUV 7XO are now open in India for ₹21,000

Toyota Year-End Sales Lower Car Prices in December 2025

Hyundai India's Sales Report for November 2025

Mahindra and Kia prepare for major 2026 launches as the Indian SUV market heats up

India's Top 10 Selling Automobiles, November 2025

India's 2026 MG Hector Facelift Launches with a Petrol-Only Lineup for the Time Being

Mercedes-Benz India Plans to Increase Vehicle Prices in 2026

Accomplished and Accomplished+ Tata Sierra Prices Declared

Mahindra Scorpio-N Facelift expected to launch in early 2026, featuring enhanced technology, new styling, and retaining its tough DNA

Explore Year End Offers

Quick Links
Contact UsBlogsSBI FASTag RechargeTelangana ChallanTech BlogsValet ServicesBug bountyFASTag Annual PassCar NewsCompare Cars
Products
New CarsCar InsuranceE ChallanFASTagParking SolutionsFuel PriceRTOPersonal LoanPersonal Loan EMI CalculatorVehicle Search
Reach us
For support: [email protected]
For Business: [email protected]
Unitech Cyber Park, 5th Floor, Tower A, Sec-39, Gurugram, Haryana 122022
Download Park+ app

Stay on the top of your car game with Park+. Sit back and relax while we take care of your car-related needs, all in one place.

10 Million+
Downloads
50 Million+
FASTag Recharges
1 Million+
Challans Resolved
google play
app store
© 2025 Park+. All rights reserved
Terms & Conditions | Privacy Policy | Site Map