- JSW MG Motor India aims to achieve around 70 percent localisation across its current and future vehicle lineup.
- The company is investing up to ₹3,700 crore while focusing on locally developed electric and hybrid powertrain solutions.
JSW MG Motor India has announced ambitious plans to achieve approximately 70% localisation across its vehicle lineup, marking a significant step in the company's long-term strategy for the Indian market.
The initiative reflects the automaker's increasing focus on domestic manufacturing, supply chain development, and cost optimisation as competition intensifies across both conventional and electric vehicle segments.
Bridging the Localisation Gap
The 70% benchmark represents a massive technological and sourcing leap from the brand’s current production baselines. At present, the compact Comet EV operates at roughly 60% localisation, while the popular midsize Hector SUV lags further behind at just over 50% domestic content.
The company recently demonstrated its localisation capabilities with the Windsor EV, significantly increasing local component sourcing compared to its initial targets.
To support its localisation roadmap, JSW MG Motor India is expected to invest up to ₹3,700 crore in expanding its manufacturing operations and strengthening local sourcing capabilities.
A significant portion of the investment will be used to expand the Gujarat plant's annual production capacity from around 1 lakh units to 1.6 lakh units. The company is also working to localise key EV and hybrid components, reducing dependence on imports and strengthening domestic manufacturing.
Upcoming MG models planned for India
JSW MG Motor India is preparing to strengthen its portfolio with several new launches across the electric, hybrid, and premium vehicle segments. The expansion strategy comes as the company continues to increase localisation levels and invest heavily in its Indian operations.
Among the key products expected in the coming years are the IM6 electric crossover, which will be retailed through the premium MG Select network, a new three-row plug-in hybrid SUV positioned against the Mahindra XUV 7XO and a next-generation replacement for the Astor and ZS EV.
These upcoming models will play an important role in MG's plans to grow its presence in India's rapidly evolving passenger vehicle market.
The company also expects electrified vehicles, including EVs and hybrids, to contribute a significant share of its future sales as demand for cleaner mobility solutions continues to rise.
What It Means for Customers
Higher localisation can bring several benefits for buyers. Reduced dependence on imported components may help manufacturers manage costs more effectively while improving spare parts availability and service support.
As competition intensifies across the automotive sector, companies with stronger local manufacturing capabilities are expected to be better positioned to offer competitive pricing and faster product availability.