Hyundai Motor India Limited (HMIL) is making waves again with the launch of a brand-new campaign called "Space Bhi, Mileage Bhi." This campaign is about promoting the company’s innovative Dual Cylinder CNG technology, featured in their EXTER and Grand i10 NIOS Hy-CNG Duo vehicles. It's more than just a regular car campaign—it's designed to highlight how Hyundai is committed to offering modern drivers practical, fuel-efficient, and eco-friendly options. The campaign emphasizes the balance between space and mileage, two crucial factors for today’s consumers.
Hyundai's Hy-CNG Duo Technology
In recent years, Hyundai has been at the forefront of introducing eco-friendly alternatives. The Hy-CNG Duo technology, which powers the EXTER and Grand i10 NIOS models, aims to blend fuel efficiency with the convenience of extra boot space. These are key features that Indian car buyers seek, especially those who prioritize long drives or family trips.
But why CNG? Well, CNG is an environmentally friendlier alternative to traditional fuel options, and Hyundai’s focus on it is a testament to the company’s commitment to sustainability. Hyundai has smartly placed the CNG cylinders under the luggage compartment, addressing a long-standing issue in CNG cars is the compromised boot space. Now, with Hyundai’s dual-cylinder technology, drivers no longer have to choose between fuel efficiency and luggage space. It’s a win-win situation for consumers who are both environmentally conscious and practical.
A Campaign That Strikes a Chord
The "Space Bhi, Mileage Bhi." campaign is designed to connect with everyday people in a relatable and entertaining way. Hyundai is known for its clever and customer-centric marketing strategies, and this campaign is no different. The TV commercial (TVC) created for this campaign features an Indian wedding scenario, showcasing how easy it is to travel with family and luggage using the EXTER Hy-CNG Duo’s expansive boot space.
The relatable and lighthearted approach aims to show that Hyundai’s Hy-CNG Duo technology is not just a technical innovation, but a solution to common problems faced by regular drivers. Whether you’re traveling with a large group or just need extra space for your luggage, Hyundai’s campaign makes it clear that the EXTER and Grand i10 NIOS Hy-CNG Duo models have you covered.
Growing Demand for CNG-Powered Vehicles
According to Tarun Garg, Whole Time Director and Chief Operating Officer of Hyundai Motor India Limited, Hyundai’s CNG-powered vehicles have been well-received by consumers, with CNG models making up 13% of the company's sales in September 2024 alone. What’s more, in the case of the EXTER and Grand i10 NIOS, CNG powertrains now account for 25% and 20% of sales, respectively.
It’s not hard to see why these numbers are rising. With fuel prices constantly fluctuating and environmental concerns growing, consumers are actively seeking cars that offer better mileage without compromising on performance or space. Hyundai’s Hy-CNG Duo technology appears to hit the sweet spot, offering an impressive mileage of 27.1 km/kg in the EXTER and 26.9 km/kg in the Grand i10 NIOS, according to ARAI tests.
Practical Features and Safety
Hyundai hasn’t skimped on safety or practicality with these models. Both the EXTER and Grand i10 NIOS Hy-CNG Duo come equipped with a 1.2-liter Bi-Fuel engine that runs on both petrol and CNG. The dual-fuel option allows users to switch seamlessly between petrol and CNG, giving them more control over fuel consumption and costs.
Additionally, the placement of the CNG cylinders under the boot floor maximizes luggage space without compromising safety or convenience. This feature is especially useful for families and individuals who often travel with lots of baggage. The CNG system is company-fitted, ensuring a high level of safety and compliance with regulatory standards.
A Campaign to Remember
The "Space Bhi, Mileage Bhi." campaign is not just limited to traditional media. Hyundai is pushing its message across digital and social media platforms, including YouTube, Facebook, and Instagram, making sure it reaches a wide audience. Targeting auto enthusiasts, family-focused individuals, and those with a love for travel, the campaign is designed to boost engagement with the brand and increase website visits.
The storyline of the campaign is both unique and highly relatable, ensuring it leaves a lasting impression on viewers. Hyundai's use of a simple, family-oriented narrative helps the brand connect with Indian consumers on a personal level. By focusing on everyday situations, such as family weddings and road trips, Hyundai effectively communicates the practicality of its vehicles in a fun and engaging way.
Overall, Hyundai Motor India Limited is stepping up its game with the launch of its Hy-CNG Duo technology and the accompanying "Space Bhi, Mileage Bhi." campaign. By addressing common concerns about space and fuel efficiency in CNG vehicles, Hyundai is providing a practical and eco-friendly solution that appeals to a broad range of consumers. With a clever marketing strategy that taps into the heart of Indian family life, Hyundai is not only selling cars but also building stronger connections with its audience.
In a world where environmental concerns and fuel efficiency are becoming more important by the day, Hyundai’s focus on CNG-powered vehicles seems like a step in the right direction. As more consumers look for sustainable yet practical options, Hyundai’s Hy-CNG Duo models will likely continue to grow in popularity.
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