Picked up here in 'performance' tuned SQ9 trim, we can confirm that it will be a three-row SUV, and should provide this ability in both six and seven-seat form.
Audi is the trailblazer with the family face, and this Q9 resembles the rest of the Audi family very closely in styling terms. This is also a clue to what the next-generation Q7 will look like when it arrives at the dealers.
Good Competition in the Market
While most see the Audi Q7 as the main rival to the Mercedes-Benz GLS and the BMW X7, the true competitor to these three-row luxury SUVs from Mercedes and BMW will be this new vehicle.
Audi seems to be changing its approach, looking to move further upmarket by launching lower-volume models that will have a higher price and appeal to an even more select clientele.
Some industry experts believe that this move reflects Audi’s desire to differentiate itself from the mainstream luxury segment and establish a stronger foothold in the ultra-premium market. By focusing on exclusivity and high-end craftsmanship, Audi seems to be following a path similar to brands like Bentley and Range Rover, where rarity and prestige play a significant role in the overall appeal.
Indian Launch in the way
This will most likely find its way to India when it is launched since there is a reasonable demand for such a car at this size and price. We feel that Audi will have the car made locally in its facility in Chhatrapati Sambhaji Nagar, anticipating strong demand and a price of around Rs. 1.50 crore.
Conclusion
The new Audi Q9 SUV can potentially shake up the full-size SUV segment with its luxury and performance features. Its spacious three-row seating, luxurious design, and potent SQ9 variant guarantee that it is going to give the BMW X7 and Mercedes-Benz GLS a run for their money. With Audi planning to further extend its lineup with even more premium offerings, the Q9 is going to find its niche following among the elite. Its planned future launch in India is just one more stamp of international appeal, made possible with local production.
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