Toyota Cars In India

Toyota Breaks Records with Festive Sales Surge in October 2024

[Toyota Kirloskar Motor](https://parkplus.io/new-cars/toyota-car) (TKM) experienced an impressive surge in sales in October 2024, driven by robust customer demand and festive enthusiasm. With a record-breaking 30,845 units sold, the company marked an impressive 41% growth compared to the same period last year. This boom, buoyed by seasonal offers and a strategic focus on high-demand SUVs and MPVs, signifies a triumphant season for Toyota in India. This outstanding sales performance reflects not only the popularity of Toyota’s cars but also the effectiveness of their limited-period festive promotions and offers. In October 2023, TKM recorded 21,879 units sold. In just one year, this figure rose to 30,845 units, indicating a surge that not only kept pace with but surpassed industry trends, reaffirming Toyota’s standing as a trusted automotive brand in the Indian market. ## Expanding Capacity to Meet Demand The record sales figures in October are part of a larger trend for TKM. Over the first seven months of the financial year 2024, the company sold a whopping 1,93,468 units, a substantial leap from the 1,45,818 units sold during the same period in the previous year. This 33% growth is a testament to Toyota’s ability to adapt and expand its capacity. The company introduced a three-shift production operation, which has allowed it to meet rising customer demand more effectively and deliver cars on schedule. This increase in production capacity was essential, given the higher-than-usual demand for Toyota’s lineup. With an expanded workforce and a well-equipped production facility, Toyota was ready to take on the bustling festive season, setting the stage for one of its most successful months yet. ## The Sales Figures Tell the Story In a breakdown of the October 2024 sales, TKM recorded 28,138 domestic sales and 2,707 units for export. The October 2023 figures were significantly lower, highlighting just how far the company has come in one year. Toyota has managed to ride this growth wave by focusing on customer demands, particularly for SUVs and MPVs, which continue to see high demand in India. According to Mr. Sabari Manohar, Toyota’s Vice President of the Sales-Service-Used Car Business, the entire lineup of Toyota products experienced a strong boost, thanks to the company’s strategic approach during the festive season. Manohar pointed out that the introduction of limited-edition models, such as the Urban Cruiser Hyryder, Urban Cruiser Taisor, Glanza, and Rumion, played a key role in the company’s October success. These special editions were crafted for the festive season and were quick to attract significant attention, leading to impressive sales numbers. ## Festive Season Success with Limited-Time Offers Toyota also introduced several customer-centric schemes for the festive season, which helped bolster sales. Starting in September, the company offered attractive promotions such as extended warranties, exchange offers, and financing options across its most popular models. These promotions resonated with buyers, offering more value and peace of mind, especially during a time when consumers are more inclined to make big-ticket purchases. This approach of combining festive offers with a lineup of sought-after models proved to be a winning strategy for Toyota. The limited-time offers on flagship models such as the Fortuner, Innova HyCross, and Camry Hybrid showcased Toyota’s commitment to giving customers more for their money. The company’s focus on customer satisfaction has, without a doubt, played a crucial role in building lasting trust with Indian car buyers. ## Toyota’s Expanding Indian Operations Toyota’s expansion strategy in India includes two primary production plants in Bidadi, Karnataka, which together support a production capacity of up to 3,42,000 units. The first plant, established in 1997, produces popular models like the Innova HyCross, Innova Crysta, and Fortuner, while the second plant, operational since 2010, manufactures the Camry Hybrid, Urban Cruiser Hyryder, and Hilux. With over 6,500 employees and a vast production area spanning more than 432 acres, TKM’s operations in India are designed to scale up as needed to meet market demands. The strategic location and high production capacity give Toyota a competitive advantage, enabling them to fulfill orders efficiently while maintaining quality standards. The company’s commitment to enhancing its presence in India reflects Toyota’s belief in the potential of this market and its long-term growth plan. ## Customer Loyalty and Dealer Support Fuel Growth Toyota’s ability to achieve record-breaking sales is due not only to the quality of its vehicles but also to the loyalty of its customers and the dedication of its dealers across India. Mr. Manohar expressed gratitude towards customers who continue to choose Toyota as their preferred brand, reinforcing Toyota’s standing as a trusted and reliable mobility partner. Toyota’s strong network of dealer partners has also been instrumental in the company’s success. By ensuring that customer needs are met and providing exceptional service, these partners contribute to the overall customer experience, strengthening Toyota’s reputation and loyalty. The dealers’ support during the high-demand festive season was crucial, enabling timely deliveries and smooth sales transactions. ## Toyota’s Future in India Toyota Kirloskar Motor’s October 2024 success is a testament to the company’s adaptability, foresight, and commitment to quality. By increasing production capacity, launching limited editions, and offering customer-centric schemes, Toyota has set a high bar for the automotive industry in India. As TKM looks toward the coming months, the company is expected to continue innovating and expanding, with a clear focus on sustainability and efficiency. With models like the Camry Hybrid and the Urban Cruiser Hyryder leading the way, Toyota is poised to capture the attention of eco-conscious buyers who value sustainable technology in their vehicles. As the market evolves, Toyota’s ability to respond to customer demands and innovate in production and product offerings will remain key to its ongoing success in India. In Summary, Toyota’s record sales in October 2024 highlight the company’s well-thought-out strategy and dedication to meeting customer expectations. Through expanded production, festive offers, and limited-edition models, Toyota successfully tapped into the festive spirit, capturing the attention of car buyers across the country. This achievement reaffirms Toyota’s position as one of India’s most trusted automotive brands and shows its ability to thrive in a competitive market. With strong dealer support and a commitment to customer satisfaction, Toyota’s success story in India continues to grow. As the company builds on this momentum, Indian car buyers can look forward to even more exciting innovations and a continued emphasis on quality, value, and sustainability. Also Read: 1. [Hyundai’s Ioniq 9: A New Electric SUV Flagship Teased for Global Debut](https://parkplus.io/car-news/hyundais-ioniq-9-a-new-electric-suv-flagship-teased-for-global-debut) 2. [Why Kia's First Pickup “Truck: The Tasman” Should Drive Into the Indian Market?](https://parkplus.io/car-news/why-kias-first-pickup-truck-the-tasman-should-drive-into-the-indian-market) 3. [What’s better than celebrating Diwali with Record Sales in October 2024?: Kia](https://parkplus.io/car-news/whats-better-than-celebrating-diwali-with-record-sales-in-october-2024-kia)

Toyota Wins CSR Times Award for Swachh Bharat Initiatives in Raichur

Toyota Kirloskar Motor (TKM), an Indian joint venture between Toyota Motor Corporation and Kirloskar Group has yet again showcased its dedication and loyalty to its social responsibility by announcing today that it has won the coveted CSR Times Award 2024 in the "Swachh Bharat" category. This award is rather a testament to its significant efforts in enhancing sanitation, health, and hygiene through its ABCD (A Behavioural Change Demonstration) activity in Raichur, an aspirational district in Karnataka identified by NITI Aayog. The award ceremony, held at the historic Darbar Hall in Raj Bhawan, Goa, was graced by several notable dignitaries. Among them was the Chief Minister of Goa, Shri Pramod Sawant, who served as the Chief Guest. Other distinguished guests included Shri Shripad Yesso Naik, Hon’ble Minister of State for Power and New and Renewable Energy, and Shri Puneet Kumar Goel (IAS), Chief Secretary of the Government of Goa. The presence of such high-profile individuals underlines the importance of the CSR Times Award, which has been celebrating exceptional contributions to societal well-being since its inception in 2013. ## Toyota’s Impactful ABCD Initiative Toyota’s recognition comes from its extensive work in Raichur, where the company implemented the ABCD program in 100 government schools. This initiative was not just about building infrastructure but focused on instilling behavioral changes regarding sanitation among school children, teachers, and the broader community. The program included a mix of practical and theoretical training, ensuring that the principles of hygiene and cleanliness were deeply embedded in the participants’ daily lives. The ABCD program’s comprehensive approach also involved supplying necessary consumables, strengthening the role of the school cabinet, and empowering the School Development and Monitoring Committee (SDMC). To further solidify the message, Toyota used awareness videos in schools and the community. The program’s ultimate goal was to create a culture of good health, hygiene, and cleanliness, which would be sustained long after the initial training. Speaking on this achievement, Mr. Vikram Gulati, Country Head and Executive Vice President of Corporate Affairs and Governance at Toyota Kirloskar Motor, expressed his gratitude. He emphasized that the award is a reflection of Toyota’s deep-rooted commitment to creating a sustainable future through impactful CSR initiatives. For [Toyota](https://parkplus.io/new-cars/toyota-car), societal progress is closely tied to true growth, and the company believes that driving positive behavioral changes, particularly through its child-to-community approach, is key to achieving long-lasting impact. ## A Legacy of Positive Change The ABCD Program, launched in 2015 as part of the Swachh Bharat Abhiyan, has been instrumental in empowering students and promoting positive behavioral changes related to hygiene and sanitation. Toyota’s efforts in Raichur follow the program’s notable success in Ramanagara District, where it significantly contributed to making the district open defecation-free. In Ramanagara alone, the program benefited over 58,000 students from 1,004 government schools and over 430,000 community members. The success of the ABCD Program in Ramanagara was so profound that it was featured as a case study in the Harvard Business Review. This recognition further motivated Toyota to extend the program to Raichur, focusing on marginalized communities where the need for such initiatives was most critical. To ensure the program’s sustained impact, Toyota also introduced a one-year ABCD refresher program in Ramanagara, covering schools in three phases. ## Toyota's Broader CSR Efforts Beyond the Swachh Bharat initiative, Toyota’s CSR efforts are wide-ranging and deeply impactful. Recently, the company was also honored with a ‘Commendation for Significant Achievement’ under its Corporate Social Responsibility at the 18th CII-ITC Sustainability Awards. Additionally, Toyota’s dealership, Rajesh Toyota, received the CII GreenCo Gold Rating Award for its best sustainable eco practices. Toyota’s CSR strategy is built on the dual focus of "Empowering Communities" and "Enriching the Environment." Guided by the principle of Kaizen, or continuous improvement, Toyota’s CSR projects are organized into six key pillars: Skill Development, Road Safety, Education, Environment, Health & Hygiene, and Disaster Management. The company’s sustainable CSR model emphasizes community ownership, unified interventions, behavior change, and stakeholder engagement, ensuring that its initiatives are not only impactful but also sustainable. Since 2001, CSR has been an integral part of Toyota’s philosophy, with initiatives carefully aligned with both community needs and national priorities. Through these efforts, Toyota continues to make a meaningful and lasting contribution to society, setting a benchmark for corporate social responsibility in India. In Summary, Toyota’s recognition at the CSR Times Award 2024 is not just a win for the company but a testament to the power of committed corporate social responsibility. By focusing on sanitation and hygiene through its ABCD initiative, Toyota is not only improving the quality of life in Raichur but also setting an example for other organizations to follow. As Toyota continues to drive positive change, it remains a shining example of how businesses can play a pivotal role in building a better, cleaner, and healthier India.

Toyota Kirloskar's Commitment to Women's Equality

Toyota Kirloskar Motor makes a bold commitment to promoting gender equality and women empowerment ahead of Women’s Equality Day on 26 August. This isn’t just a token gesture for the day but rather a part of a long-term strategy that’s deeply woven into the company’s goals and values. This goal aligns with the United Nations Sustainable Development Goals, particularly focusing on Gender Equality Decent Work, and Economic Growth, TKM is driving forward with a series of initiatives designed to foster a more inclusive and diverse workplace. ## Aiming for 30% Female Representation by 2030 One of the most ambitious aspects of TKM’s plan is its goal to increase the representation of women in its workforce to 30% by the year 2030. This is a significant leap, requiring more than just good intentions. TKM has already laid down the groundwork with a robust Diversity, Equity, and Inclusion (DEI) strategy. This includes forming a dedicated senior-level team that focuses solely on DEI initiatives. The company is also benchmarking itself against the best practices across industries and aligning with international standards, particularly the International Labour Organization’s 2030 agenda, which emphasizes creating greater opportunities for women. ## Milestones in Women’s Empowerment Earlier this year, TKM celebrated a significant milestone in its journey toward gender equality. On March 13, 2024, the company held a capping ceremony for its first batch of 55 women supervisors. This was a moment of pride, marking the culmination of their training and the start of their new roles within the company. Alongside this, TKM welcomed 160 new female team members, bringing the total number of women in the company to over 450. But TKM isn’t stopping there. By the end of the year, the company plans to increase this number to over 850. Also Read:- [Toyota Cars in India](https://parkplus.io/new-cars/toyota-car) In addition to increasing the number of women in its workforce, TKM has also introduced a Gender Diversity Standard Operating Procedure Manual. This manual is a comprehensive guide that outlines best practices for promoting gender diversity within the company. It’s not just about hiring more women; it’s about creating an environment where they can thrive. TKM has also rolled out unconscious bias surveys and launched the "Samvardhana" sensitization program, further demonstrating its holistic approach to fostering an inclusive workplace. ## Leadership Speaks on Gender Equality The importance of gender equality at TKM is underscored by the words of G. Shankara, Executive Vice President of Finance and Administration at Toyota Kirloskar Motor. He emphasized that gender equality is not just a goal but a critical driver of the company’s success and sustainability. According to Shankara, TKM’s commitment to creating a diverse and inclusive workplace is deeply embedded in its organizational values. By setting ambitious targets and investing in the necessary infrastructure and training programs, TKM is creating a work environment where every individual can thrive. As the company gears up to celebrate Women’s Equality Day, Shankara reaffirmed TKM’s dedication to creating equal opportunities and paving the way for a more equitable future for all. His words reflect the company’s belief that gender equality is not just a corporate responsibility but also a key factor in its long-term success. Also Read:- [5 Seater Cars in India](https://parkplus.io/new-cars/5-seater) ## Expanding Training Programs to Support Women TKM’s commitment to gender diversity is also evident in its efforts to expand its training programs. The Toyota Technical Training Institute (TTTI) has doubled its intake, now accommodating 1200 students, with up to 600 spots reserved for female students. This move is designed to ensure that more women have access to the skills and training they need to succeed in the automotive industry. The Toyota Kaushalya program, another key initiative, offers a two-year training program specifically for rural and economically disadvantaged students, providing them with the opportunity to build a better future. To support these initiatives, TKM has invested heavily in infrastructure. The company has constructed a new dormitory at TTTI to accommodate 600 female students, ensuring that they have a safe and comfortable environment in which to live and study. Additionally, TKM has upgraded safety features and facilities, including enhanced restrooms and locker rooms, further demonstrating its commitment to creating a supportive environment for its female employees. ## Looking Beyond the Organization TKM’s vision for gender equality extends beyond the boundaries of the company. The company believes that diversity and inclusion are not just corporate responsibilities but societal benefits that contribute to the development of world-class talent and mass happiness. By supporting the professional development and advancement of women through targeted initiatives and programs, TKM is ensuring that they have the resources and opportunities they need to thrive in their careers. Also Read:- [Most Expensive Cars](https://parkplus.io/blog/cars/most-expensive-cars-in-india) In Summary, As TKM celebrates Women’s Equality Day, it’s clear that the company’s commitment to gender equality is more than just a one-day affair. With ambitious goals, robust initiatives, and a deep-seated belief in the importance of diversity and inclusion, TKM is paving the way for a more equitable future for all. This is not just about hitting targets; it’s about creating a workplace and a world where everyone has the opportunity to succeed.