JLR India has cut the Range Rover SV's price by Rs. 75 lakh and the Sport SV's by Rs. 40 lakh, effective immediately.
The reductions apply only to UK-imported CBUs; locally assembled models and those built in Slovakia see no change.
Good news has arrived for those who have long admired the Range Rover SV from a comfortable distance. JLR India has announced a meaningful reduction in the prices of both the Range Rover SV and the Range Rover Sport SV, with the changes taking effect immediately.
For anyone who has been sitting on the fence, this might just be the nudge they needed.
How Much Cheaper Are They Now
The numbers are hard to ignore. The Range Rover SV, which previously carried an ex-showroom price of Rs. 4.25 crore, now stands at Rs. 3.50 crore, a reduction of Rs. 75 lakh.
The Sport SV, meanwhile, has come down from Rs. 2.75 crore to Rs. 2.35 crore, reflecting a cut of Rs. 40 lakh. Neither figure makes these cars anything close to accessible for the average buyer, of course, but within the rarefied world of ultra-luxury SUVs, savings of this scale are genuinely significant.
The India-UK Free Trade Agreement Is the Driving Force
The price revision does not come out of nowhere. It is directly linked to the revised duty structure anticipated under the upcoming India-UK Free Trade Agreement. The revision comes ahead of the anticipated India-UK FTA and applies to completely built units imported from the United Kingdom.
In practical terms, this means that only models shipped whole from British soil stand to benefit. For JLR, which builds several of its models locally in India, the scope of this reduction is deliberately narrow.
Which Models Are Left Out and Why
Buyers interested in the standard Range Rover, Range Rover Sport, Range Rover Evoque, Range Rover Velar, or Discovery Sport will find no change in their pricing, as these are locally manufactured and fall outside the FTA's purview.
Similarly, the Defender and Discovery continue at their existing prices, given that both are built in Slovakia and therefore do not qualify under an agreement specific to UK-origin goods. The logic is straightforward; if it was not made in Britain, it does not benefit from a British trade deal.
A New Paint Option Joins the Package
Beyond the price revision, the Range Rover SV also gains something tangible in terms of personalisation. SV Ultra Metallic paint options, available in both gloss and satin finishes, are now offered as standard on the model. It is a relatively subtle addition, but for a car at this price point, having more bespoke finishing options included without extra cost is a welcome touch.
What This Means for Prospective Buyers
For those eyeing the very top of the Land Rover lineup, this is a rare moment of favourable timing. Price cuts of this magnitude on flagship models do not come around often, and the fact that they are rooted in a structural trade agreement rather than a short-term discount scheme suggests some staying power.
Whether the full India-UK FTA eventually broadens relief to other segments remains to be seen, but for now, the SV buyer has reason to act sooner rather than later.
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