Let us compare the features of the Toyota Fortuner and its well-known opponent, the Ford Endeavour, and note how different they are from one another. Even if the Fortuner's arrival back in India has not yet been confirmed, it could be a standing rival for the Toyota Fortuner in the SUV market in India, whenever it arrives so, let's take a look at these SUVs:
Size:
When it comes to breadth, height, and ground clearance, the Ford Endeavour is bigger than the Fortuner. This expands the passenger capacity inside, making it perfect for larger families and off-road driving. On the other hand, the size of Fortuner is smaller with respect to Endeavour, yet it still is a common favorite amongst Indian families.
Powertrain Options:
In Australia, the Ford Endeavour is offered with two four-wheel drive diesel engines along with t a 10-speed automatic transmission. On the other hand, the Toyota Fortuner comes with a choice of gasoline or diesel engines and an automatic or manual gearbox. The only version with four-wheel drive is the diesel one.
Features:
The 2024 Endeavour in Australia has more advanced features than the current Fortuner in India. It has a massive 12-inch touchscreen, a panoramic sunroof, a 12-speaker sound system with great bass, and wireless connectivity for Apple CarPlay and Android Auto. Even while the Fortuner lacks some of these features, it still has an 8-inch touchscreen and ventilated front seats, which makes the Endeavour better in this regard.
Safety:
The Endeavour in Australia tops the field with technologies including automated emergency braking, blind spot monitoring, dynamic stability control, and nine airbags. Nevertheless, despite having fewer safety measures, the Fortuner in India includes seven airbags.
Cost:
The Ford Endeavour is priced differently in Australia; however, when it is imported to India, import tariffs may raise its price. Ford would have to price the Endeavour competitively to match the around Rs 50 lakh (ex-showroom) price bracket of the Fortuner.
To sum up, Ford Endeavour fans would be happy to learn that the vehicle might return to India. Given its larger size, enhanced technology, and improved safety features, it might seriously jeopardize Fortuner's position in the market. However, factors including consumer preferences, pricing strategies, and accessible engine alternatives will ultimately determine its success.
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