The new variants, which are available under the Harrier lineup, are the Adventure X and the Adventure X+, which cost Rs 18.99 lakh and Rs 19.34 lakh (ex-showroom) respectively.
These new models are meant to replace the last Adventure and Adventure+ models and are significantly more affordable in comparison to the former models, yet with better value.
Revised Variant Strategy
The Nexon variant has been based on the suffix strategy, especially by Tata with its new modus operandi of suffixes, called the ‘X’. The outgoing trims that are replaced are 55,000 rupees expensive compared to the new ones.
The pricing is applicable till October 31, 2025, which is why it is an introductory price. The Harrier goes on with a 170hp, 2.0-litre diesel engine which can be associated with 6-speed manual or it can also be associated with 6-speed automatic transmission.
Adventure X: Refreshed Inside and Out
An important feature of the X trim is its Seaweed Green exterior color and dual-tone black and tan interior-a finish only available on this trim. It also has automatic wipers as an addition to features already introduced such as a 10.25-inch touchscreen, digital instrument cluster, panoramic sunroof, 17-inch alloys, 6 airbags and a 360-degree camera.
Adventure X+: ADAS capable ADAS
The Adventure X+ is an expansion of the X model with multiple higher-end options, which go ahead to include a rear disc brake system, an electronic parking brake with auto hold, and a Level 2 ADAS system. But it lacks the 18-inch alloy wheels and front sensors, which come in the older Adventure+ trims, however.
These new models are to appeal to consumers (who may be seeking a well-equipped, stylish and safer SUV bundle at a bargain price). At a time when the festive season is around the corner, Tata appears to be planning to spur more customers into showrooms.
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