Maruti Suzuki's premium retail channel, NEXA, launched in 2015 to cater to modern auto enthusiasts, has completed nine successful years in the Indian market.
Achievements and Impact
NEXA has been renowned for its global retail experience, serving over 2.7 million customers and significantly contributing to Maruti Suzuki's overall sales. It accounts for 31.88% of Maruti's passenger vehicle sales.
NEXA's Reach:
498 retail outlets nationwide
Expanding presence in non-urban areas with growing demand for premium products
Philosophy: "Driven by the philosophy of 'Create. Inspire', NEXA is more than just a retail channel for us," said Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited. "It has excelled in spreading the joy of mobility to more than 2.7 million customers. Each model in the NEXA portfolio is meticulously designed to resonate with the dynamic lifestyles and preferences of today's discerning consumers."
Innovations and Customer Experience
Since its inception, NEXA has transformed the Indian automotive retail landscape by focusing on innovation and customer service. Key initiatives include:
NEXA Music: A unique platform for music enthusiasts, providing aspiring Indian musicians the opportunity to compose original music under the mentorship of global icon AR Rahman. Now in its third season, it celebrates India's vibrant indie music scene.
NEXA Lifestyle: Collaborations with premium events such as Lakme Fashion Week, IIFA Awards, SIIMA, Supersonic, Lollapalooza, and Streaming Academy Awards to bring exclusive experiences to customers.
NEXA Journeys: Showcasing the stories of travelers exploring different states with various driving experiences. This initiative encourages customers to embark on adventures, exploring nature and picturesque landscapes.
Expanding Model Lineup
NEXA has enriched its lineup with new models, providing more choices that offer incredible value for money:
Each model is designed to blend advanced features and technology with reliability, meeting the dynamic lifestyles of today's consumers.
NEXA's commitment to innovation, customer service, and expanding its premium offerings has set new standards in the car buying and ownership experience. As NEXA celebrates nine years, it continues to drive forward, creating and inspiring new benchmarks in the automotive retail industry.
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