In China, the electric vehicle (EV) market is getting creative as carmakers come up with unique features to increase sales during a slowdown in domestic demand. Big EV companies are facing less demand at home, while smaller ones are trying to stay afloat with new ideas. Some of these unusual features include beds inside cars, karaoke systems, cooking facilities, and even drones. These different offerings show how competitive the Chinese EV market is and how important it is to appeal to different types of customers.
Sleeping Features:
Xpeng's G9, an SUV, has a special feature called a sleeping kit. It can turn the car into a bed for two people. The seats can lay completely flat, and there's an inflatable air mattress. This feature is not only for camping lovers but also for people who need a place to rest during long trips or when stuck in traffic.
Motion Comfort:
Geely's Galaxy E8 electric sedan helps with motion sickness by vibrating at 1.25 hertz, which is like a human heartbeat. This makes the ride smoother, especially on bumpy roads. It's a unique solution that makes EVs more attractive to people who get sick easily.
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Ready for Outdoor Fun:
Li Auto's L-Series, a popular SUV in China, faces competition from startups like Rox Motor Tech. Rox Motor Tech's flagship model, the Polestones 01, has a camping-style kitchen in the back with a stove and water dispenser. It's perfect for outdoor lovers and families who are always on the move.
Drones:
BYD has teamed up with drone company DJI to put a drone launch and landing system on its top model, the Yangwang U8. The drone can be controlled using the car's display and takes high-quality pictures from the air. This feature adds a high-tech touch to driving.
Gaming Inside the Car:
Playing video games inside cars is becoming popular, especially among EVs. BYD goes a step further by making a detachable steering wheel. Drivers can play games using the car's pedals and display. However, there are concerns about safety, so playing games is only allowed when the car is parked with the engine off.
These new features not only meet different customer needs but also show that Chinese EVs are advanced and connected. As the market grows, carmakers are expected to come up with even more unique features. Continuous innovation is important for both big companies and new ones in the Chinese EV market.
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