In a significant milestone for MG Motor India, the company recently delivered 101 units of its latest Windsor EV to customers in a large-scale delivery event in Bangalore. Launched last month, the Windsor EV has made waves in the Indian electric vehicle (EV) market, with over 15,000 registrations within the first 24 hours of the booking opening. Positioned as a versatile and practical EV option, the Windsor offers both outright purchase and a Battery as a Service (BaaS) plan, making it accessible to a broader range of customers.
Pricing and Availability of the MG Windsor EV
The MG Windsor EV caters to varied customer preferences with three distinct trims:
Excite
Exclusive
Essence
Each trim option offers a unique blend of features to suit diverse driver needs. The Windsor is available in four color choices — Clay Beige, Turquoise Green, Starburst Black, and Pearl White — offering a range of stylish aesthetics to appeal to modern buyers. Starting at Rs 9.99 lakh (ex-showroom) with the innovative BaaS plan, MG is catering to budget-conscious customers looking for flexible ownership. For those seeking complete ownership of the vehicle and battery, the Windsor EV is priced at Rs 13.5 lakh.
Battery as a Service (BaaS): Redefining EV Ownership
The Windsor EV is the first MG model in India to offer Battery as a Service (BaaS), revolutionizing the traditional ownership model by allowing customers to purchase the vehicle without the battery and subscribe to a monthly service instead. This flexibility helps lower the initial cost of the EV and ensures that drivers can easily replace or upgrade the battery in the future. The BaaS option also brings added convenience for long-distance travelers, as they can swap batteries at designated locations, eliminating the usual limitations of EV range. MG’s BaaS program is also available on the MG ZS EV and MG Comet EV, making this flexible option available across MG’s lineup.
Performance and Specifications
The MG Windsor EV boasts a 38kWh battery pack that delivers a range of 331 km on a single charge. With a power output of 134bhp and 200Nm of torque, the Windsor EV balances both performance and efficiency, catering to daily commutes and occasional long drives. The vehicle includes four drive modes (Eco, Normal, Sport, and Snow), which adjust the car’s performance to match driving conditions. Additionally, three levels of regenerative braking allow the driver to recapture energy during braking, helping extend the driving range, particularly in stop-and-go city traffic.
Growing Popularity of EVs in India
The tremendous response to the Windsor EV signifies India’s accelerating shift towards electric vehicles, driven by eco-conscious customers and increasing fuel prices. MG’s introduction of the BaaS model is one of the key enablers in this shift, as it lowers the financial barrier to EV ownership. The BaaS option, paired with a reliable range of 331 km, makes the Windsor EV a solid choice for urban drivers looking for an environmentally friendly alternative.
MG’s Commitment to Green Mobility
The large-scale delivery event in Bangalore reaffirms MG’s commitment to sustainable mobility and the demand for EVs in India. The Windsor EV’s strong battery life, advanced safety features, and affordable pricing options make it a viable choice for the Indian market, offering an accessible and efficient electric driving solution. MG Motor India continues to innovate with customer-friendly options and practical EV solutions, pushing India closer to a greener transportation future.
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