The Grand Vitara has also upped the number of colour options available in the entry-level and mid-spec Grand Vitara. Three new monotone colours are also available in the base Sigma variation: Nexa blue, Grandeur grey, and Pearl midnight black. To date, Sigma customers have had the choice of only Arctic White. The Sigma trim with these additions now has four colour options.
An upgraded Delta and Delta+ are also presented with the addition of Pearl Midnight Black. This now gives the two trims seven colour choices, both on the exterior. Existing colours are as follows: Nexa Blue, Splendid Silver, Opulent Red, Grandeur Grey, Arctic White and Chestnut Brown.
Project Schedule Date and Costs
Maruti has added that the new Pearl Midnight Black color of the Delta trim will be available in showrooms by the end of August 2025. The newly added shades to the Sigma variant will be available in mid-September 2025.
Prices have not changed, in spite of the cosmetic updates. The Grand Vitara Sigma MT is still pegged at Rs. 11.42 lakh, Delta MT, Rs. 12.53 lakh and Delta AT, Rs. 13.93 lakh. The cheapest hybrid in the Grand Vitara lineup is the Delta+ strong hybrid, which will be available at a starting price of Rs. 16.99 lakh.
Rivals and Market Positioning
Customising cars in colours is a differentiator in the compact SUV segment, with most of the rivals having multiple options. The entry-level Kia Seltos variant is available in seven different shades, whereas the entry-level Hyundai Creta is available in six monotone schemes along with one dual-tone, although it is restricted to the base variant.
The Toyota Hyryder, a sister to the GV, reflects almost all the colours, but names them differently with slight tone differences.
With respect to duo-tone combinations, the Grand Vitara retains Arctic White with Black, Splendid Silver with Black, and Opulent Red with Black to improve the sporty factor.
Conclusion
Maruti will use the new colour options to further attract a broader customer base to the Grand Vitara. The changes increase its competitiveness without making its price range go up as the customer preferences are changing and moving towards more personalisation.
Also Read: