Mahindra first launched the Thar Roxx in August 2024 as a larger, more premium alternative to the classic 3-door Thar. Initially, the cabin came in a dual-tone black and white design with white leatherette seats, a look that exuded luxury but was also a magnet for dirt and grime.
Recognizing this challenge, Mahindra decided to offer a new twist. In October 2024, the company introduced the Mocha Brown cabin theme specifically for the 4WD variants, giving a stylish yet practical option to keep interiors cleaner.
Now, deliveries of these newly styled models have begun, marking a significant milestone for off-road enthusiasts.
Why the Mocha Brown Interior?
The new Mocha Brown theme isn’t just about looking cool—it’s a practical choice for those who love to hit rugged terrains. Here’s why this update matters:
Cleaner Cabin, Less Hassle
Off-road adventures often bring dust, mud, and wear. The brown hues are less likely to show dirt compared to bright white, meaning fewer cleaning sessions and a consistently sharp look. This makes the Thar Roxx an ideal choice for adventurers who value both style and function.
Consistent, Data-Driven Upgrade
Data from early user feedback highlighted that maintaining the pristine white interior was a challenge. The shift to a Mozcha Brown and black mix in key areas, like the lower dashboard and door panels, directly addresses these concerns. This data-driven decision shows that Mahindra listens to its customers.
- Exclusivity in the 4WD Range
The Mocha Brown theme is available only in the 4WD variants, adding an exclusive touch for those looking to invest in a tougher, more capable model. Customers who prefer the classic white interior still have that option, ensuring that everyone finds their perfect match.
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Inside the Cabin: What’s New?
The revamped interior keeps the overall layout familiar but with stylish changes:
Dashboard Details
While the top portion of the dashboard remains in a sleek black finish, the bottom half now features a refined brown tone. This blend not only looks appealing but also contributes to a warmer, more inviting cabin ambiance.Door and Seat Upgrades
The doors also sport the same brown and black treatment, creating a consistent design flow. The seats have been upgraded with a mix of brown and black leatherette upholstery that adds a touch of sophistication while being practical. Notably, the front armrest now carries the brown shade, enhancing comfort without compromising style, even as the roof liner retains a clean white for a balanced contrast.
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Tech and Safety: Packed with Modern Features
Despite the stylish makeover, Mahindra has kept the feature list robust and modern:
- Entertainment and Connectivity
Dual 10.25-inch screens offer a touchscreen infotainment system alongside a digital driver’s display. These modern tech features are designed to make every journey entertaining and safe.
- Comfort and Convenience
The Thar Roxx comes with automatic air conditioning and ventilated front seats, ensuring comfort whether you're stuck in city traffic or exploring off-road trails. A panoramic sunroof, wireless phone charger, and a premium Harmon Kardon sound system further elevate the driving experience.
- Safety First:
Safety hasn’t been compromised. With six airbags, electronic stability control, a 360-degree camera, and Level 2 advanced driver assistance systems (ADAS), the Thar Roxx prioritizes your well-being on every adventure.
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Under the Hood: Performance That Counts
For those who care about performance as much as style, the Thar Roxx offers powerful engine options:
- Engine Choices:
Buyers can choose between a 2-litre turbo-petrol engine and a 2.2-litre diesel variant. The petrol version produces up to 177 PS on an automatic transmission, while the diesel can deliver up to 175 PS, ensuring that there’s plenty of muscle under the hood.
- Torque and Transmission
The petrol engine offers up to 380 Nm of torque, and the diesel gives up to 370 Nm—numbers that underscore its strong performance on any terrain. Both engine options are paired with a 6-speed manual or automatic transmission, ensuring a smooth and responsive drive.
Pricing and Competition
The Mahindra Thar Roxx is priced competitively, with overall prices ranging from Rs 12.99 lakh to Rs 23.09 lakh. However, the 4WD variants with the new Mocha Brown interior start at Rs 19.09 lakh. This pricing positions the Thar Roxx against rivals like the Force Gurkha 5-door and the Maruti Jimny, making it an attractive option for those seeking a blend of style, performance, and practicality.
Well, are you ready to hit the road with a new look and a promise of unmatched performance? The Mahindra Thar Roxx with its Mocha Brown upgrade is already making waves, and deliveries have begun. Experience the perfect blend of style and substance with this exciting new chapter in Mahindra’s off-road legacy.