Toyota has launched a special edition of its popular Land Cruiser J300 SUV in the UAE, called the '10th Victory Edition.' This edition is priced at AED 319,900, which is approximately Rs. 72.45 lakh. The special edition celebrates Toyota's impressive success in the Dakar Rally, where the brand has achieved a remarkable streak of victories.
The Land Cruiser 10th Victory Edition commemorates Toyota's 10th consecutive Dakar Rally win. This exclusive edition will be available only in the United Arab Emirates and is based on the model's Black Edition variant. Toyota's winning streak includes 10 consecutive victories in the production car category, along with overall titles in 2019, 2022, and 2023 Dakar Rallies with a specially prepared Hilux pickup.
The Land Cruiser 10th Victory Edition builds on the SUV's existing Black Edition, which is already offered in the UAE. It incorporates the Black Edition's signature blacked-out features, including the grille, skid plate, and mud flaps. Additionally, the 10th Victory Edition sports unique black and grey decals along the sides and rear bumper, adding a distinctive look to the vehicle. Enhancements for this special edition also include new 18-inch black alloy wheels, further enhancing its aggressive and stylish appearance. Inside, the Land Cruiser 10th Victory Edition retains the dual-tone black and beige design found in the Black Edition, providing a luxurious and comfortable interior.
Under the hood, the Land Cruiser 10th Victory Edition is exclusively available with a 3.5-litre turbocharged V6 engine, delivering an impressive 415hp. This powerful engine is paired with a 10-speed automatic transmission, ensuring smooth and responsive performance. The powertrain distributes power to all four wheels via Toyota's 4WD system, offering excellent off-road capabilities and on-road stability.
As for pricing, the Land Cruiser 10th Victory Edition is exclusively available in the United Arab Emirates with a price tag of AED 319,900, which is equivalent to approximately Rs 72.45 lakh. In comparison, the standard Toyota Land Cruiser in India is priced at Rs 2.10 crore (ex-showroom). The flagship SUV in India is imported as a Completely Built Unit (CBU) and comes equipped only with a 3.3-litre twin-turbo V6 diesel engine, different from the petrol engine offered in the UAE's special edition.
In summary, the Land Cruiser 10th Victory Edition not only celebrates Toyota's decade-long dominance in the Dakar Rally but also offers unique aesthetic and performance upgrades. With its exclusive availability in the UAE, this special edition stands out as a testament to Toyota's engineering prowess and racing heritage.
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