Within hours of the new XEV 9S and XUV 7XO's debut, Mahindra's total bookings surpassed 93,000.
With an expected total booking value of over ₹20,500 crore, the market is clearly very enthusiastic.
Customers have responded spectacularly to Mahindra & Mahindra's newest SUVs in 2026. By early afternoon on January 14, 2026, the business had recorded 93,689 reservations for the electric XEV 9S and the gasoline/diesel XUV 7XO on the first day of bookings. Based on ex-showroom prices, this amounted to a booking value of almost ₹20,500 crore.
The numbers show that consumers are excited about Mahindra's enlarged SUV selection, reflecting demand in both the electric and conventional internal combustion engine markets. The company claims that this milestone was reached just a few hours after bookings opened, highlighting the models' initial strong traction.
Why People Are Interested in Electric and ICE Appeal
India's New 7-Seater Electric SUV, XEV 9S
Mahindra's most recent electric SUV, the XEV 9S, has seven seats and a variety of battery options to meet various demands. With a range and performance designed to appeal to both families and EV adopters, it has been positioned as an appealing electric option in the mass-market SUV sector.
According to the company's release, the XEV 9S would be delivered gradually beginning the week of January 26, 2026.
Updated and Prepared for Delivery: XUV 7XO
A new version of Mahindra's well-liked SUV, the XUV 7XO, has attracted a lot of attention. This model's bookings opened concurrently, and deliveries started on January 14, 2026. With a variety of appealing trim levels and both gasoline and diesel powertrain options, it is specifically targeted at consumers searching for a well-equipped and adaptable family SUV.
With the XEV 9S attracting significant demand alongside a more conventional SUV like the XUV 7XO, this booking milestone not only demonstrates Mahindra's solid position in India's SUV market but also indicates a growing acceptance of electric vehicles.
Mahindra appears to be expanding its appeal to a wider range of consumer preferences by integrating options from multiple powertrain types.
The upcoming months will show how these reservations translate into actual sales and on-road presence, with deliveries of the XUV 7XO now underway and the XEV 9S about to start.
Also read: