When Jaguar unveiled the Type 00 Concept last December in Miami, it left many wondering if the blocky, futuristic design could possibly look as striking in real life as it did in the brand's stylized renderings. Recent footage confirms that the concept's surreal appearance translates perfectly to the real world, maintaining its almost digitally-rendered quality even when navigating actual streets.
New video and images show the concept in motion on public roads, and the effect is just as disorienting as in Jaguar's original promotional materials. The matte blue exterior, which Jaguar calls French Ultramarine, possesses an almost light-absorbing quality that, depending on the viewing angle, obscures what little exterior detail the car actually has. This minimalist approach to design creates an optical illusion where the vehicle appears more like a computer-generated model than a physical automobile.
The Type 00 (pronounced "zero-zero") recently made an unexpected appearance at Paris Fashion Week, where it served as a chauffeur for actor Barry Keoghan. Fans might recognize Keoghan from his role in the psychological thriller "The Killing of a Sacred Deer" (2017) or as the problematic boyfriend in Sabrina Carpenter's music video for "Please Please Please." While the nature of any potential collaboration between Jaguar and Keoghan remains unclear, the pairing reinforces the British automaker's positioning of the Type 00 as more art piece than conventional vehicle.
For its Paris Fashion Week appearance, Jaguar abandoned the concept's previous pink exterior in favor of the aforementioned French Ultramarine finish. This muted matte blue provides a more sophisticated aesthetic that better accentuates the vehicle's minimalist design philosophy while maintaining its avant-garde character.
The car's exterior is deliberately featureless, with the only notable elements being rectangular brass ingots mounted low behind the front wheel arches. The fastback roofline flows uninterrupted to the rear, where a conventional rear window is conspicuously absent—replaced by camera systems for rearward visibility. Entry is granted through dramatic butterfly doors that reveal an equally minimalist interior featuring just two seats, two digital displays, and a central spine that bisects the cabin from front to back. In place of a traditional trunk opening, a powered panel provides access to the cargo area.
Jaguar's deliberate showcasing of the Type 00 at prestigious cultural events—first Miami Art Week and now Paris Fashion Week—underscores the brand's ambition to reposition itself at the intersection of automotive engineering and high art. This strategy appears central to Jaguar's reinvention as it prepares to unveil its long-awaited new production vehicle, which the Type 00 Concept previews.
Industry observers expect the production version to debut by the end of 2025, potentially signaling a bold new direction for the storied British luxury brand as it transitions toward an all-electric future.
Also Read: