The Italian luxury sports car manufacturer is implementing a strategic shift that emphasizes product diversity rather than increased sales volumes. Ferrari typically produces just under 14,000 vehicles annually, a figure the company intends to maintain despite expanding its model lineup.
CEO Benedetto Vigna explained the approach: "We don't want to do a few models with a lot of volumes. We believe this is a little bit against the desirability and is not compliant with our strategy to always become more and more a luxury brand."
New Ferrari Cars in 2025
Ferrari Roma Gets Modificata Treatment
Although production of the Roma ended last year, Ferrari is reviving and revamping the model for 2025. Test mules spotted near Maranello suggest an evolutionary rather than revolutionary design approach. The Roma will receive the Modificata (M) treatment, following in the footsteps of the Portofino convertible.
Enhancements will likely include revised styling, a more aggressive chassis setup, and significant power increases—potentially reaching around 650hp to compete more effectively with rivals like the Aston Martin Vantage and Porsche 911 Turbo. The Roma M is expected to debut in the coming months, with a Spider version to follow.
Ferrari SF90 M Will Exceed 1,000hp
Ferrari's flagship SF90 supercar is also slated for the Modificata treatment. With the current 1,000hp SF90 slightly trailing the Lamborghini Revuelto's 1,015hp output, the SF90 M will likely adopt the track-focused SF90 XX's 1,030hp plug-in hybrid powertrain.
Weight reduction measures are also anticipated to address the current model's 1,570kg dry weight, which reportedly affects its handling dynamics compared to the lighter 296 GTB.
Ferrari 296 Performance Version
The high-performance variant of the Ferrari 296 GTB is expected to follow the successful formula established by the 488 Pista and 458 Speciale: increased power combined with substantial weight reduction. If Ferrari applies similar proportional improvements as seen with the 458 Speciale (which gained 35hp and shed 90kg), the new 296 could achieve approximately 630hp per tonne—a significant boost from the current model's 557hp per tonne.
Spy photographs of prototypes near Ferrari's Maranello headquarters reveal aerodynamic modifications, including a prominent duck-bill rear spoiler and an enhanced front splitter.
Ferrari's First Electric Vehicle
Perhaps most significantly, Ferrari will unveil its first all-electric vehicle on October 9 during the company's Capital Markets Day. While details remain scarce, this landmark model represents Ferrari's entry into the electric era while maintaining the brand's commitment to performance and exclusivity.
The introduction of these four new models underscores Ferrari's commitment to evolution and innovation while preserving the exclusivity and desirability that define the legendary Italian marque.
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