India’s MPV segment maintained momentum in May 2025, with cumulative sales edging higher and certain models standing out. Maruti Ertiga once again dominated, while the Toyota Innova nameplate registered the highest month-on-month rise.
At the same time, Kia Carens, Maruti XL6, and Maruti Invicto displayed varied performance, reflecting shifting buyer preferences.
Overall MPV Sales Snapshot
In May 2025, total MPV sales reached 33,276 units, a slight 1% increase from April’s 33,079 units and a 6% rise compared to May 2024’s 31,191 units. This steady growth underlines ongoing consumer interest in spacious, family-friendly vehicles even as SUVs remain popular.
Maruti Ertiga Retains Top Spot
Maruti Ertiga led the pack with 16,140 units sold in May 2025, marking a 2% growth over April 2025’s 15,780 units and a 16% increase year-on-year from 13,893 units in May 2024. As the only MPV crossing the 10,000-unit mark, Ertiga’s consistent appeal stems from its brand value, fuel efficiency and practicality.
Toyota Innova’s Strong Uptick
The combined Innova Crysta and Innova Hycross posted 8,882 units in May 2025, up 15% from April’s 7,699 units and 4% higher than May 2024’s 8,548 units. This increase marks the highest month-on-month growth in the segment, driven by both private buyers and fleet operators valuing Innova’s reliability and hybrid offering.
Kia Carens Shows Decline
Kia Carens registered 4,524 sales in May 2025, a 14% drop from April’s 5,259 units and a 15% decline year-on-year from 5,316 units in May 2024. Despite the late-month launch of the premium Carens Clavis variant, the overall dip suggests stronger competition and shifting customer choices in compact MPVs.
Maruti XL6 Experiences Mixed Results
Maruti XL6 sold 3,507 units in May 2025, down 15% from April’s 4,140 units but up 8% versus May 2024’s 3,241 units. The drop month-on-month may reflect new launches elsewhere, though the year-on-year rise indicates steady niche demand for its crossover-MPV styling.
Maruti Invicto Begins to Gain Traction
Maruti Invicto recorded 223 units in May 2025, an 11% increase from April’s 201 units and a 16% uptick from May 2024’s 193 units. While volumes remain low, the growth suggests early interest in this newer offering, which may pick up as awareness grows.
Key Takeaways
Segment Health: MPV sales in May 2025 rose modestly versus both the previous month and year, indicating sustained demand for multi-purpose family vehicles
Ertiga’s Dominance: Consistently leading, Maruti Ertiga’s strong brand and value proposition keep it ahead.
Innova’s Momentum: Toyota Innova’s 15% month-on-month surge highlights enduring preference for its comfort and hybrid option.
Competitive Pressures: Declines for Kia Carens and a month-on-month dip for XL6 point to a competitive landscape, with new models and shifting buyer priorities.
Emerging Invicto: Early sales gains for Maruti Invicto hint at potential future traction as it establishes its place.
In summary, May 2025 reinforced Maruti Ertiga’s leadership in India’s MPV market, while Toyota Innova’s notable rise underscored its strong positioning. Other players like Kia Carens and XL6 faced tougher headwinds, and Invicto showed promising initial growth.
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