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Audi Sq8 Launched In India At Indian Rupee178 Crore
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Piyush Sharma

Published on 08:50 AM, 19 Mar 2026 3 min

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Audi SQ8 Launched in India at ₹1.78 Crore

Audi India has launched the new SQ8 luxury performance SUV at ₹1.78 crore, positioned between the Q8 and RS Q8 Performance. Powered by a 4.0-litre twin-turbo V8 engine producing 507 hp, the SQ8 combines strong performance with premium comfort, advanced technology, sporty styling, and high-end safety features, making it one of the most powerful and exclusive SUVs currently available in the Indian market.

  • The new SQ8 features a potent 4.0-litre twin-turbo V8 engine that produces 507hp and can sprint from 0-100 km/h in just 4.1 seconds.

  • Priced at ₹1.78 crore, the SQ8 sits comfortably between the standard Q8 and the hardcore RS Q8 Performance.

With this launch, Audi India has expanded its flagship SUV lineup by adding a model that is luxurious with strong V8 performance. This new SUV is placed between the regular Q8 and high-performance RS Q8 Performance, offering a perfect balance of luxury and performance.

The SQ8 will compete with other high-performance luxury SUVs such as the Mercedes-AMG GLE Coupe, BMW X5 M60i and Porsche Cayenne in the Indian market.

Audi SQ8 Price in India

Model VariantEx-Showroom PriceEngine Type
Audi Q8₹1.13 Crore3.0L V6 TFSI
Audi SQ8₹1.78 Crore4.0L V8 TFSI
Audi RS Q8 Performance₹2.34 Crore4.0L V8 TFSI

Engine and performance details

The Audi SQ8 is powered by a 4.0-litre twin-turbocharged V8 petrol engine that produces around 507 hp and 770 Nm of torque. The engine is paired with an 8-speed automatic transmission and Audi’s quattro all-wheel-drive system.

Performance figures are impressive for a large luxury SUV:

  • 0-100 km/h in about 4.1 seconds

  • Electronically limited top speed of 250 km/h

These numbers place the SQ8 firmly in the performance SUV category while still maintaining everyday usability.

Audi SQ8 exterior design and styling

The SQ8 looks more sporty than the regular Q8 and gets several S-specific design elements that make it stand out. The front has Audi’s signature octagonal Singleframe grille with silver surrounds and large air intakes, giving the SUV a bold and aggressive look. It also comes with Matrix LED headlights and connected OLED tail-lights that have a unique lighting pattern.

The SUV comes with 21-inch alloy wheels as standard, but buyers can upgrade to 22-inch wheels for a stronger road presence. At the rear, the SQ8 gets a sporty diffuser and quad exhaust tips, which give it a powerful look and also hint at the V8 engine under the hood.

The SQ8 also offers multiple colour choices for buyers. It is available in eight exterior colours: Ascari Blue, Mythos Black, Daytona Grey, Glacier White, Chili Red, Waitomo Blue, Satellite Silver, and Sakhir Gold.

Interior and features

Inside, the SQ8 offers a luxury cabin with a sporty touch. The dashboard is packed with technology and features Audi’s triple-screen setup, which includes a 12.3-inch Virtual Cockpit, a 10.1-inch infotainment screen, and an 8.6-inch display for climate control.

The SUV gets several premium and sporty features:

  • S-badge sport seats with heating, ventilation, and massage functions

  • 17-speaker Bang & Olufsen audio system

  • Level-2 ADAS safety features with a 360-degree camera

What this launch means in India

The launch of the SQ8 shows Audi’s focus on expanding its performance-luxury lineup in India. The company is targeting buyers who want V8 performance and sporty styling without going all the way to the more expensive RS models.

With strong power, advanced technology and a premium price tag, the SQ8 becomes one of the most exclusive SUVs currently on sale in the country.

Also read:

  1. Tata Sierra Safety Rating: Gets 5 Stars in Crash Test Result

  2. BYD Sealion 7 First Anniversary Edition Launched in India with Exclusive Owner Benefits

  3. 2026 Hyundai Verna Facelift Starts Reaching Showrooms With Bolder Looks and Segment-First Features

Piyush Sharma

Content Intern

Piyush is a passionate content writer who loves turning ideas into engaging and impactful articles. With a flair for creativity and attention to detail, he crafts content that connects with readers across niches. His goal is to create meaningful, well-researched, and reader-friendly articles that inform, inspire, and leave a lasting impression.

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