At the forefront of Q1 were the Audi Q7 and Audi Q8, which continue to be the most sought-after luxury SUVs. The positive growth follows the success of a strong 2024, where Audi India reached the milestone of more than 1 lakh vehicles on Indian roads. The company also overcame earlier supply chain issues, enabling smoother deliveries and greater product availability.
| Audi India | Sales | Diff YoY | % |
|---|---|---|---|
| Q1 2025 | 1,223 | 177 | 16.92 |
| Q1 2024 | 1,046 | -904 | -46.36 |
| Q1 2023 | 1,950 | - |
Speaking on the performance, Mr. Balbir Singh Dhillon, Head of Audi India stated, Mr. Balbir Singh Dhillon, Head of Audi India stated, "We are happy to begin 2025 on a positive note with our first quarter result. This growth over last year's same period reflects our customers' faith in brand Audi and the quality of our product portfolio."
Having overcome supply issues in 2024, we are well-positioned to capitalize on India's growing demand for luxury mobility. We remain committed to offering superior products and experiences as we aim for a positive performance in the coming year."
Pre-Owned car business grew by 23 %
Audi's pre-owned car division, Audi Approved Plus, displayed similarly positive results, growing 23% year-on-year in Q1 2025. With 26 sites across the country, Audi Approved Plus offers an important mechanism for Audi to address the increasing interest for certified pre-owned luxury car purchases. Audi is poised to expand this network in 2025 to extend reach and ease of accessibility.
As part of its expanding product portfolio, Audi has recently launched the RS Q8 Performance, the most powerful SUV available in Audi’s worldwide offering. The luxury SUV, delivering high performance, has been well-received, and demand has outstripped supply, leading to inventory being sold out until Q3 2025.
Audi India's existing line-up comprises: Audi A4, Audi A6, Audi Q3, Q3 Sportback, Q5, Q7, Q8, S5 Sportback, RS Q8, Q8 e-tron, Q8 e-tron Sportback, e-tron GT and RS e-tron GT- providing a combination of ICE and electric models through the sedans, SUVs and sportback range.
Conclusion
The 17% year-over-year jump in Audi India during Q1 2025 is an indication of excellent momentum for the company in the Indian market for luxury automobiles. With consistent demand for its premium SUVs, strong resale car program, and flourishing product lineup, Audi India is poised for another strong quarter. The introduction of the RS Q8 Performance model and wider acceptability for electric and ICE vehicles have cemented this. For the future, Audi India is committed to innovation, improved consumer experience, and continued growth with an evolving Indian automotive landscape.
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