Volkswagen India marks three years since launching the Virtus in June 2022. Positioned as a premium mid-size sedan, it has become a popular choice for buyers seeking solid German build, a 5-star GNCAP safety rating, and a bold design that stands out in its class.
Strong Sales Growth Over 36 Months
Since its debut, Virtus has crossed 61,000 cumulative sales in India over 36 months. In its first year, it sold 18,914 units; the second year saw 20,796 units; and the latest 12 months recorded 21,854 units. This steady rise underscores gradual acceptance among buyers valuing style and substance in a sedan.
Leading Its Segment Amid Shrinking Sedan Demand
Volkswagen claims the Virtus holds around 32% share in the premium sedan category in 2025 year-to-date. However, the overall sedan market is contracting as buyers increasingly favor compact and mid-size SUVs. Even with strong safety credentials and a turbo-petrol lineup, Virtus must contend with changing preferences and new SUV rivals.
Aspirational Appeal and Brand Challenges
The Virtus resonates with aspirational customers seeking both style and substance. Yet, Volkswagen faces tougher brand reach compared to some mainstream players. Built on the MQB-A0-IN platform in India and exported globally, the sedan’s appeal hinges on continuing to deliver perceived value and reliability amid a competitive landscape.
Leadership Perspective
Mr. Nitin Kohli, Brand Director, Volkswagen Passenger Cars India, reflects on the milestone: “We are delighted that Virtus continues to lead the premium sedan segment, resonating deeply with aspirational customers who seek both style and substance. This milestone is a true testament to the trust our customers place in the Virtus and the Volkswagen brand. As the market evolves, we remain focused on innovation and delivering products that inspire confidence and pride.”
Eyeing a Facelift for Continued Relevance
Volkswagen India notes a 7% year-on-year growth (YTD FY26 vs. YTD FY25) off a modest base. To sustain interest, a facelifted Virtus is in the works, promising updated features. With the brand shifting focus toward SUVs and EV plans under its India 3.0 strategy, keeping Virtus fresh through design tweaks, added tech, and proactive marketing will be key to maintaining its segment lead.
Overall, three years on, VW Virtus stands out in the premium sedan space with over 61,000 sales, strong safety credentials, and a loyal customer base. Yet, as market trends lean SUV-ward, the upcoming facelift and strategic positioning will determine whether Virtus can sustain its appeal and continue leading its niche.
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