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Maruti Dzire Zxi Trims Drive Half Of Bookings A Sales Surge Story

Maruti Dzire ZXi Trims Drive Half of Bookings: A Sales Surge Story

The new Maruti Dzire has taken the compact sedan market by storm, achieving a remarkable milestone in just under a month since its launch on November 11, 2024.

With over 30,000 bookings and 5,000 units already delivered, the Dzire is quickly becoming a favorite among car buyers in India.

What’s more impressive is the demand for its higher-end ZXi trims, which account for more than 50% of all bookings.

This surge in popularity highlights how Maruti Suzuki continues to dominate the compact sedan market with its stylish designs, advanced features, and competitive pricing.

Pricing and Features: A Range for Every Buyer

The Dzire's price range starts at ₹6.79 lakh and goes up to ₹10.14 lakh (ex-showroom). This broad pricing caters to a diverse audience, but the real stars are the ZXi and ZXi+ trims.

These higher-end variants, loaded with premium features, drive the most sales.

The ZXi trim, starting at ₹8.89 lakh, includes standout features such as full-LED headlamps, 15-inch alloy wheels, wireless phone charging, and connected car technology.

The ZXi+, priced from ₹9.69 lakh, offers even more luxury with dual-tone alloys, a 9.0-inch touchscreen, a premium sound system by Arkyamys, a sunroof, 360-degree camera, and cruise control.

These features make the car attractive to individual buyers and position it as a strong competitor to the Honda Amaze and other compact sedans in the market.

Steady Bookings and Quick Deliveries

The Dzire’s popularity is evident in its daily booking average of around 1,000 cars. This is nearly double the rate seen with the previous generation. Such demand speaks volumes about the trust and appeal Maruti Suzuki has built over the years.

The car’s waiting periods are also manageable, making it a more appealing choice for buyers. Entry-level LXi and mid-level VXi variants are readily available at most dealerships due to their relatively lower demand.

On the other hand, ZXi and ZXi+ trims with manual transmission have waiting periods of about two months, while the automatic versions and CNG variants may take up to three months to be delivered.

Power and Versatility: Engine and Variants

The Dzire comes equipped with a 1.2-liter petrol engine, available in both standard and CNG options. From daily commuters to environmentally conscious drivers, this ensures versatility for a wide range of buyers.

While the CNG variants have slightly longer waiting periods, their fuel efficiency and eco-friendliness make them worth the wait for many buyers.

Safety: Setting New Benchmarks in the Segment

Safety is one of the Dzire’s strongest selling points. All variants come with six airbags, an Electronic Stability Program (ESP), ABS with EBD, hill-hold assist, and three-point seatbelts for all passengers.

These features are now common in this segment, but what sets the Dzire apart is its impressive 5-star Global NCAP safety rating.

This top-tier safety score not only provides peace of mind to buyers but also enhances Maruti Suzuki’s global reputation. In a segment where safety is often overlooked, the Dzire is raising the bar significantly.

Why Buyers Are Flocking to the Dzire

The Dzire’s appeal lies in its perfect mix of style, features, safety, and affordability. Its higher-end trims, packed with modern tech and luxury features, cater to buyers seeking value for money. The competitive pricing, coupled with manageable waiting periods, further boosts its desirability. Maruti Suzuki’s legacy and reliable after-sales service also play a huge role in building customer confidence.

Whether it’s the young urban professional looking for a tech-savvy ride or a small family seeking comfort and safety, the Dzire ticks all the right boxes.

Overall, The new Maruti Dzire is more than just a car; it’s a statement of Maruti’s commitment to delivering quality, style, and safety. With over 30,000 bookings in just a month and a daily average of 1,000, it’s clear that the Dzire resonates with buyers across the board.

As the waiting periods remain reasonable and the demand for its premium trims continues to soar, the Dzire is poised to maintain its lead in the compact sedan market. For the ones planning to buy a new car, the Dzire offers a compelling package that’s hard to ignore.

So, whether you’re drawn to its luxurious features, impressive safety, or competitive pricing, the Dzire is ready to make its mark in your garage and on the roads.

Also Read:

  1. Hyundai Cars Set to Get Pricier by Up to ₹25,000 from January 2025

  2. Maruti Suzuki Leads November 2024 Car Sales Amid Decline in Industry Numbers

  3. MG ZS Hybrid Achieves 4 Stars in Euro NCAP Crash Test: A Closer Look

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