Mahindra has done it again, following up on its tradition of auctioning the first-ever units of its vehicles. This time, it’s the much-anticipated Thar Roxx that’s making headlines. On September 15, 2024, Mahindra will open bids for the first customer unit of this rugged SUV, with the auction running until September 16. What’s even more exciting is that this vehicle will carry a unique VIN 0001 badge, making it a collector’s item for any automobile enthusiast.
A Charity Auction with a Twist
Not only will the highest bidder get to drive away in the first Thar Roxx ever sold, but they’ll also get to make a difference. The proceeds from the auction will be donated to a charity of the winner’s choice. Mahindra has shortlisted four impactful non-profit organizations, and the winner will choose which cause to support. The options include the Naandi Foundation, which focuses on empowering girls and women, and the BAIF Development Research Foundation, dedicated to rural development. There’s also the Watershed Organization Trust, which works in water resource management and agriculture, and United Way Mumbai, an organization that promotes road safety.
This unique initiative adds a layer of purpose to the bidding process, making the event more than just about owning a one-of-a-kind vehicle. It’s an opportunity to contribute to a meaningful cause while becoming part of Mahindra’s legacy.
How to Register for the Auction
To get in on the action, interested bidders must register online before the auction kicks off. The bidding will begin on September 15 at 5 PM and close on September 16 at 7 PM. So, if you’ve been dreaming of owning a Thar Roxx, and especially one as iconic as the VIN 0001 model, now’s your chance. And who knows? You might end up supporting a great cause while adding this masterpiece to your collection.
Thar Roxx: Features and Specifications
The Mahindra Thar Roxx isn’t just another SUV. It’s a beast packed with high-end features and a design that screams adventure. The version being auctioned is the top-spec AX7L diesel automatic 4WD variant. Under the hood, it’s powered by a robust 2.2-litre diesel engine that churns out 175 PS of power and 370 Nm of torque. Paired with a 6-speed automatic transmission, it promises an exhilarating off-road experience.
In terms of looks, the Thar Roxx VIN 0001 model comes with a special insignia and a badge bearing the signature of Anand Mahindra himself. This detail elevates the vehicle’s exclusivity, making it a true collector’s piece.
Color Options and Customization
What’s more, the highest bidder will get to choose from seven striking color options: Deep Forest, Everest White, Tango Red, Battleship Grey, Nebula Blue, Burnt Sienna, and Stealth Black. Each of these colors enhances the Thar Roxx’s bold and rugged design, allowing the winner to tailor their ride to their personal style.
Modern Tech and Comfort
Inside, the Thar Roxx is as comfortable as it is capable. The interior boasts not one, but two 10.25-inch screens – one for infotainment and another for the driver’s display. The seats are ventilated, and the driver’s seat even offers 6-way power adjustment, ensuring maximum comfort whether you’re cruising through the city or tackling tough terrains. A panoramic sunroof adds a touch of luxury, letting passengers soak in the views during off-road adventures.
But Mahindra didn’t stop at comfort. The Thar Roxx also comes with top-notch safety features, including six airbags and a 360-degree camera for better visibility. An electronic parking brake with auto-hold adds convenience, while the vehicle’s level 2 Advanced Driver Assistance System (ADAS) enhances safety with features like adaptive cruise control, lane-keeping assistance, and automatic emergency braking.
A Legacy of Auctions
This isn’t the first time Mahindra has auctioned a Thar. Back in 2020, the very first 3-door version of the Thar was auctioned for an impressive ₹1.11 crore. The proceeds were donated to support COVID-19 relief efforts. The winner of that auction was Akash Minda, a resident of New Delhi, who took home the prestigious vehicle. The current auction for the Thar Roxx VIN 0001 follows in those footsteps, continuing Mahindra’s tradition of combining its passion for automobiles with philanthropy.
Price and Competition
The Mahindra Thar Roxx is priced between ₹12.99 lakh and ₹20.49 lakh, depending on the variant. However, the pricing for the 4WD variants hasn’t been announced yet. This SUV directly competes with models like the Force Gurkha 5-door and the Maruti Jimny. But with its cutting-edge features, unique design, and now the special auction, the Thar Roxx is positioned to stand out in the market.
Overall, Mahindra’s decision to auction the first Thar Roxx is a clever blend of automotive innovation and philanthropy. By offering the exclusive VIN 0001 model to the highest bidder, the company is not only giving someone the chance to own a piece of history, but also to make a difference. Whether you're a die-hard Thar fan or someone who believes in giving back, this auction presents a rare opportunity to be part of something bigger. With the auction set for September 15-16, the stage is set for an exciting event that could see one lucky bidder drive away with a piece of Mahindra's legacy, all while supporting a cause close to their heart.
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