The electric vehicle market in India is undergoing a notable shift. While affordability remains important, more customers are now gravitating toward premium variants with enhanced features and longer driving ranges. Hyundai, with its newly launched Creta Electric, is the latest carmaker to experience this trend firsthand.
Strong Demand for Excellence, Trim and Long-Range Battery
Hyundai has confirmed that the Excellence variant of the Creta Electric is drawing the most interest among buyers. This top-end trim, which comes packed with high-tech features, is outselling the base and mid-spec versions.
Adding to this, Hyundai reports maximum demand for the long-range 51.4 kWh battery pack, which is available from the Smart (O) variant upwards.
This demand pattern aligns with a broader industry trend, as customers are increasingly willing to pay more for features that enhance comfort, connectivity, safety, and range.
Feature Highlights in Top-Spec Creta Electric
The fully loaded Creta Electric Excellence variant mirrors the feature set of its ICE counterpart while offering a future-ready electric drivetrain.
Buyers opting for this variant enjoy a long list of premium features, including:
Dual digital screens for infotainment and instrument display
Level 2 ADAS (Advanced Driver Assistance Systems)
Powered driver’s seat with ventilation
Vehicle-to-Load (V2L) technology for external power use
Connected car technology for remote control and diagnostics
Bose premium sound system
Panoramic sunroof for an open cabin feel
These features position the Creta Electric as a compelling option in the premium EV SUV category, making it more than just a greener version of the popular Creta.
Hyundai Not Alone: Segment-Wide Trend
Hyundai’s observation is consistent with trends reported by other Indian automakers. Both Tata Motors and Mahindra have also highlighted that their electric vehicle buyers are leaning toward top-end variants. Whether it's the Tata Nexon EV Max or the Mahindra XUV400 EL, customers seem to be prioritizing features and extended range over base pricing.
This change in consumer behavior reflects greater confidence in EVs, a higher level of awareness about long-term benefits, and an evolved mindset that sees EVs as lifestyle choices rather than purely economical alternatives.
A Milestone Launch
The Creta Electric, Hyundai’s first locally manufactured electric vehicle, was unveiled at the Bharat Mobility Expo 2025. It marks the beginning of Hyundai’s EV production journey in India, and the car is expected to be followed by other EVs built on the same localized platform.
One such upcoming product is the Carens Clavis EV, a sister model to the Creta Electric, which is expected to hit the market later this year. The Carens Clavis EV is expected to further strengthen Hyundai’s presence in the electric mobility space, catering to both family-oriented buyers and tech enthusiasts.
Changing Market Dynamics
The increasing demand for premium EV variants with long-range capabilities signals a maturing EV market in India. It reflects not only a willingness to invest in better technology but also the growing importance of creature comforts and future-ready safety systems among Indian car buyers.
EVs are no longer being purchased just for cost savings—they’re being seen as status symbols and lifestyle statements. As this sentiment strengthens, automakers will likely continue focusing on premium offerings rather than just entry-level electric options.
Conclusion
Hyundai’s experience with the Creta Electric reaffirms the changing dynamics of India’s EV market. Buyers are opting for top-spec models that offer more features, greater range, and a premium driving experience. With its Excellence variant leading the pack and the 51.4 kWh long-range battery in high demand, the Creta Electric is well-positioned to cater to this emerging trend.
As Hyundai continues to expand its electric lineup, it’s clear that the focus will remain on delivering high-value, high-tech options that meet evolving consumer expectations in the Indian automotive landscape.
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