MG Motor is set to make waves in India with its premium Select outlets, starting with the Cyberster sports car, followed closely by the luxurious Mifa 9 electric MPV. The Cyberster is expected to debut in January 2025 at the Bharat Mobility Expo, with bookings and pricing announcements to follow shortly after.
While the Cyberster will serve as a showcase of MG’s technological prowess, the Mifa 9 is poised to establish itself as a serious contender in the premium electric vehicle market.
A Closer Look at the MG Mifa 9
First showcased at the 2023 Auto Expo, the Mifa 9 is a testament to MG’s dedication to innovation and luxury. Measuring over 5 meters in length, this three-row MPV is designed for families, corporate buyers, and hospitality sectors seeking top-tier comfort and functionality.
The Mifa 9 boasts an array of advanced features:
Electrically Operated Seats: The first and second rows come with power-adjustable seating for maximum convenience.
Captain Seats: The second row features captain seats, elevating passenger comfort to first-class standards.
Advanced Driver Assistance Systems (ADAS): Level-2 ADAS ensures enhanced safety with features like adaptive cruise control and lane-keeping assist.
Connected Car Technology: Specially tailored for second-row passengers, offering entertainment and utility options.
Panoramic Sunroof and Power Doors: Adding a touch of elegance and ease of access.
Performance and Powertrain
Under the hood, the Mifa 9 is powered by a robust 90kWh battery pack, paired with an electric motor delivering 241bhp and 350Nm of torque. The front-wheel-drive MPV features independent front and rear suspension, promising a smooth and controlled ride.
Additionally, multiple drive modes allow drivers to customize their driving experience based on terrain and preferences.
Price and Positioning
The Mifa 9 is expected to carry a price tag of around ₹70 lakh, making it a competitive option in the burgeoning electric MPV segment. MG aims to keep costs relatively accessible by locally assembling the vehicle, a strategy that aligns with the government’s push for Make-in-India initiatives.
The Mifa 9 will cater to a unique niche, bridging the gap between the more affordable Kia Carnival and the ultra-luxurious Toyota Vellfire, Lexus LM, and Kia EV9. With its combination of electric efficiency and premium features, the Mifa 9 is poised to become a favorite among multi-star hotels, celebrities, and discerning buyers.
The Role of MG Select Outlets
MG Select, the brand’s premium dealership chain, is designed to offer a curated experience for customers seeking top-of-the-line vehicles. The Cyberster sports car will be the first offering under this initiative, showcasing MG’s capability to blend performance with luxury.
Following this, the Mifa 9 will expand MG Select’s portfolio, providing a practical yet luxurious option for those in the market for electric people carriers.
Why the Mifa 9 Matters
The introduction of the Mifa 9 marks MG’s commitment to revolutionizing the EV market in India. This MPV not only caters to the growing demand for sustainable mobility but also redefines what buyers can expect in terms of luxury and convenience. As the segment for premium electric MPVs gains traction, the Mifa 9’s unique positioning makes it a trailblazer in its class.
MG’s strategy with the Mifa 9 is clear: to offer a compelling alternative in a competitive market while meeting the evolving needs of modern buyers. With its advanced technology, unmatched comfort, and eco-friendly powertrain, the Mifa 9 is set to make a significant impact when it arrives in India.
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