In a strategic move aimed at enhancing its premium SUV lineup, Morris Garages (MG) India has introduced two new variants to its popular Gloster Storm range—Desertstorm and Snowstorm. Both variants, priced at Rs 41.05 lakh (ex-showroom), were eagerly anticipated following a series of teasers by MG India, capturing the attention of SUV enthusiasts across the country.
Expanding the Storm Range
The announcement of these new variants comes on the heels of MG's launch of the all-black Blackstorm edition of Gloster last year. The Desertstorm and Snowstorm editions are poised to build on the success of their predecessor by offering distinctive aesthetics and enhanced features that cater to the preferences of modern, adventurous drivers.
Exterior Design: Desertstorm
The MG Gloster Desertstorm is designed to evoke a sense of rugged sophistication. It sports a striking Deep Golden exterior that draws inspiration from the Blackstorm edition's design elements. The golden hue is complemented by black highlights, including a bold front grille, sleek alloy wheels adorned with red calipers, and stylish ORVMs. The vehicle's sporty appeal is further enhanced by Red Isle LED headlamps and Highlands Mist LED tail lamps, which provide a dynamic visual contrast. The exterior package is completed with all-black door handles, DLO (Daylight Opening) garnish, roof rails, spoiler, and fender garnish, making the Desertstorm a head-turner on the road.
Exterior Design: Snowstorm
In contrast, the MG Gloster Snowstorm offers a sleek and elegant silhouette with a dual-tone Pearl White and Black paint scheme. This variant features red inserts in the headlamp clusters and red accents on both the front and rear bumpers, adding vibrant touches to its refined look. The front grille, alloy wheels, and rear spoiler are finished in gloss black, while the tail lights are given a smoked effect, creating a sophisticated and cohesive aesthetic. The Snowstorm edition's exterior design is meticulously crafted to appeal to those who prefer a more understated yet stylish vehicle.
Interior Highlights
Inside the cabin, both the Desertstorm and Snowstorm variants continue the premium theme with unique touches that reflect their respective exteriors. The Desertstorm variant features an all-black interior with a blacked-out dashboard, trims, and upholstery. The black steering wheel with white stitching adds a subtle yet distinctive flair, ensuring the interior exudes a sense of luxury and sportiness.
Similarly, the Snowstorm variant's interior is adorned in a black and white scheme that complements its dual-tone exterior. The seats and steering wheel are upholstered in a sleek black finish with contrasting white elements, creating a harmonious and elegant environment. Both variants come with their respective badges, proudly establishing their unique identities within the Gloster Storm range.
Advanced Features and Comforts
The new Storm range of Gloster is equipped with an array of advanced features and creature comforts, making it a compelling choice for discerning buyers. Both Desertstorm and Snowstorm variants come with seat massagers, themed carpet mats, dashboard mats, and premium JBL speakers, which are installed at the dealership level. Based on the top-spec trim, the Gloster Storm range includes all the bells and whistles expected in a luxury SUV.
Key features include a panoramic sunroof that floods the cabin with natural light, a 12-way power-adjustable driver seat with massage and ventilation functions for ultimate comfort, and wireless phone charging to keep devices powered on the go. These amenities ensure that occupants enjoy a premium and comfortable driving experience, regardless of the journey's length or destination.
Safety and Driver Assistance
Safety remains a top priority for MG Motor, and the Gloster Storm range is no exception. The vehicles are loaded with an Advanced Driver Assistance System (ADAS), which comprises a suite of safety features designed to protect both the driver and passengers. Key ADAS features include:
Forward Collision Warning (FCW): Alerts the driver to potential collisions with vehicles ahead.
Automatic Emergency Braking (AEB): Automatically applies brakes if a collision is imminent and the driver does not react in time.
Lane Departure Warning (LDW): Warns the driver if the vehicle unintentionally drifts out of its lane.
Blind Spot Detection (BSD): Monitors blind spots and alerts the driver to the presence of other vehicles.
Lane Change Assist (LCA): Assists the driver in changing lanes safely by monitoring the vehicle's surroundings.
These features work in tandem to enhance the safety and convenience of the Gloster Storm range, providing peace of mind for drivers and passengers alike.
Powertrain and Performance
Under the hood, MG Motor offers the Gloster in two diesel engine options, catering to different driving preferences and needs. The first is a 2.0-litre turbo diesel engine that produces 159 bhp and 373.5 Nm of peak torque. This engine is ideal for those who prioritize fuel efficiency and smooth performance.
For those seeking more power, the second option is a 2.0-litre twin-turbo diesel motor that delivers an impressive 212 bhp and 478.5 Nm of peak torque. This engine variant also comes with a 4WD option, offering seven drive modes: Snow, Mud, Sand, Eco, Sport, Auto, and Rock. These modes allow the driver to adapt to various driving conditions, ensuring optimal performance and control in any environment.
Both powertrains are paired exclusively with an 8-speed automatic transmission, providing seamless gear shifts and a responsive driving experience. Whether navigating city streets or tackling off-road terrain, the Gloster Storm range delivers a robust and versatile performance.
Market Position and Future Prospects
The introduction of the Desertstorm and Snowstorm variants is a strategic move by MG Motor to solidify its position in the competitive SUV market. By offering distinctively styled and feature-rich models, the company aims to attract a diverse range of customers who value both aesthetics and functionality.
Moreover, MG Motor's commitment to innovation and customer satisfaction is evident in its continuous efforts to expand and enhance its product lineup. The company's proactive approach to incorporating advanced technologies and premium features into its vehicles underscores its dedication to staying ahead of market trends and meeting evolving customer demands.
As the automotive industry continues to evolve, MG Motor's focus on delivering high-quality, stylish, and technologically advanced vehicles positions it well for future growth and success. The Gloster Storm range, with its new Desertstorm and Snowstorm variants, exemplifies the company's ability to blend performance, safety, and luxury, making it a formidable player in the premium SUV segment.
Conclusion
The launch of the MG Gloster Desertstorm and Snowstorm variants marks an exciting chapter for MG Motor and its customers. These new additions to the Gloster Storm range offer a perfect blend of rugged sophistication and elegant design, coupled with a host of advanced features and powerful performance options.
With their distinctive exteriors, luxurious interiors, and comprehensive safety features, the Desertstorm and Snowstorm variants are poised to captivate SUV enthusiasts and elevate the driving experience. As MG Motor continues to innovate and expand its product offerings, the Gloster Storm range stands as a testament to the company's commitment to excellence and customer satisfaction.
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