Maruti Suzuki has introduced the Victoris, the second compact SUV in India, which is placed next to the Grand Vitara. Although it will enhance the position of Maruti against other segment leaders, such as the Hyundai Creta in the domestic market, Victoris also has a powerful export program. The Victoris will be distributed to more than 100 countries globally, unlike the Grand Vitara, which is sold to approximately 60 nations.
It is one of the most ambitious export projects of Maruti so far, thus indicating the increasing significance of this company in the global supply chain of Suzuki.
Rebadged Suzuki Across in Select Regions
According to the sources in the industry, in some foreign markets, especially the GCC and Africa, the Victoris will be retailed as the Suzuki Across badge. It is a remarkable branding approach since Suzuki already markets a bigger premium SUV in Europe, known as Across, which is also based on the Toyota RAV4.
With the extension of the Across nameplate, Suzuki seems to be setting itself to have improved brand recognition in various territories, as well as making sure that the models do not tread on each other.
Increasing the Indian share in the World exports
The shift of Japan toward export production in India is providing Maruti with an expanded international stake. Maruti in August 2025 has exported 36,538 units, which is approximately 20% of its monthly sales as opposed to 14 per cent in FY24.
As Victoris and other future models, such as the e-Vitara, will join, the portion of total car exports that already makes up 40 per cent of the country’s total car sales will rise further with Maruti.
Thoughtfully Global Markets
The Victoris is an international SUV that Maruti has created after taking the advice of overseas groups during its design process. In the case of India, it entails first-in-segment attraction like Level 2 ADAS, a 5-star BNCAP score and an expansive assortment of superior features.
Priced between 10 lakh and 18 lakh, the Victoris is expected to target the young families and urban SUV customers at home as it seeks to have a greater presence in the international market.
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