Hyundai’s sister brand, KIA Motors, has been the latest entrant in the Indian car market. The automaker made its presence felt in the market sometime last year and has since been one of the most innovative manufacturers.
The 'KIA' moniker revolves around innovation, offering its customers top-of-the-line innovation at an affordable price. Interestingly, in its short span, the automaker has managed to adapt and listen to customer demands to offer innovations.
This blog walks you through the latest trends in KIA's offerings. So continue reading as we understand how this brand is responding to customer demands in the following sections.
Latest Trends & Features In The KIA Cars
Cars Designed For Every Type Of User
At the time of its launch, the KIA lineup was limited to its top-selling SUV, the Seltos.
However, as it turns out, not many buyers were interested in SUVs and wanted something more feature-packed and affordable.
Interestingly, the automaker addressed the queries of its customers and came up with a wide range of offerings. Today, anyone with a budget between Rs. 8 lakhs to Rs. 20 lahks can buy a KIA car.
The automaker offers multiple engine options that come with different transmission options, making it very convenient for buyers to choose from.
Adaptive Safety Features
The safety features of a car is another USP that adds to its sales. Interestingly, it is the same for cars under the KIA brand.
At the time of its launch, the automaker offered:
four standard airbags:
lane assist
child seating
other primary safety features.
However, these features were mostly basic and customers demanded better safety features from the automaker. Interestingly, this is where KIA made the necessary changes and introduced its offering with over six airbags.
In addition, the car also included some better safety features like ABS with Brake Assist and EBD, ESC, HAC, VSM, and seat belt reminders, among other additions.
UVO Connect
UVO Connect is a unique feature available in all KIA cars. It is focused on connecting all Kia cars to its cloud interface. This way, the automaker will be able to release important updates across the cloud and keep its cars updated.
While the technology is still in development, it will allow users to tap into advanced features remotely. For instance, they'll be able to operate the air conditioner and in-built air purifier from outside the vehicle.
This way, they can have better airflow and quality before entering the car.
Conclusion
KIA is a unique brand that is focused on pairing innovation with customer service. Even though the automaker is new to the Indian subcontinent, it has managed to win hearts and offer great features over time.
The automaker brings users the best features and functionalities at the most affordable price tags.
So if you're a KIA owner interested in learning more about such unique trends and features in your car, ensure that you check out the Park+ website. It educates you on different aspects of car ownership.
Moreover, their Park+ app provides you with one-touch convenience to access all the important features you would want as a car owner.
The application is loaded with unique services like Fastag recharge, parking, and other necessary features required for the everyday maintenance of your KIA car.
Check out the Park+ app today!