Hyundai has just expanded its Venue lineup with the introduction of the new S Plus variant, offering a compelling blend of comfort and technology at a more affordable price. Priced at Rs 9.36 lakh (ex-showroom Delhi), this latest variant positions itself between the existing S and mid-spec S(O) trims, making a sunroof and other premium features more accessible to a broader range of customers. The launch of the S Plus variant highlights Hyundai's commitment to enhancing customer value while keeping up with competitive market trends.
Details of the New S Plus Variant
The Hyundai Venue S Plus introduces several enhancements over the lower-spec S variant while remaining more affordable than the higher-spec S(O) Plus model. The pricing structure for the Venue lineup is now as follows:
S: Rs 9.11 lakh
S Plus (new): Rs 9.36 lakh
S(O): Rs 9.89 lakh
S(O) Plus: Rs 10 lakh
By introducing the S Plus variant at a premium of Rs 25,000 over the S trim, Hyundai offers customers additional features that enhance comfort and convenience. Compared to the S(O) Plus variant, which is priced Rs 64,000 higher, the S Plus makes the sought-after sunroof option significantly more accessible. This strategic pricing adjustment aims to attract buyers looking for a blend of affordability and luxury features.
Engine and Gearbox Specifications
The Venue S Plus is equipped exclusively with the 1.2-litre petrol engine that delivers 83 PS of power. This engine is paired with a 5-speed manual gearbox, which is the sole transmission option available for this variant. This setup provides a balance of performance and efficiency, suitable for urban driving and occasional highway trips.
Noteworthy Features
The S Plus variant stands out for its array of features that cater to both comfort and safety. Key features include:
Sunroof: A desirable feature that adds a touch of luxury and enhances the driving experience.
8-Inch Touchscreen: The infotainment system comes with wireless Android Auto and Apple CarPlay, ensuring seamless connectivity and ease of use.
Semi-Digital Instrument Cluster: Provides a modern and informative display of vehicle data.
Auto-Headlights: Enhances convenience by automatically adjusting lighting based on driving conditions.
Rear AC Vents: Improves rear passenger comfort by ensuring even cabin cooling.
In terms of safety, the S Plus variant does not fall short. It includes:
Six Airbags: For enhanced occupant protection in the event of a collision.
Electronic Stability Control (ESC): Assists in maintaining vehicle stability during sudden maneuvers.
Tyre Pressure Monitoring System (TPMS): Alerts the driver to any significant changes in tyre pressure, helping to prevent potential issues.
Market Position and Competition
With its price ranging from Rs 7.94 lakh to Rs 13.48 lakh (ex-showroom Delhi), the Hyundai Venue competes in a highly competitive segment. The Venue's main rivals include the Kia Sonet, Maruti Brezza, Tata Nexon, Mahindra XUV300, Nissan Magnite, and Renault Kiger. Each of these competitors offers a range of features and pricing options, making the compact SUV segment a dynamic and ever-evolving market.
The introduction of the S Plus variant with a sunroof at a more accessible price point is likely to strengthen Hyundai's position in this competitive segment. By offering advanced features and modern amenities at a relatively lower cost, Hyundai aims to appeal to a broader customer base and provide a compelling value proposition in the compact SUV category.
Conclusion
Hyundai's launch of the Venue S Plus variant underscores the brand's commitment to enhancing customer value while remaining competitive in the compact SUV market. The combination of a sunroof, advanced features, and strategic pricing makes the S Plus an attractive option for buyers seeking a blend of affordability and luxury. As Hyundai continues to innovate and adapt to market demands, the Venue S Plus represents a significant step in offering enhanced value to its customers.
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