Mahindra has quietly increased the prices of its flagship SUV, the XUV700, for select top-spec variants. Buyers of the AX7 and AX7 L trims will now have to shell out ₹30,000 to ₹50,000 more, depending on the variant.
Despite the hike, the XUV700 remains a competitive option in the premium SUV market, offering advanced features and powerful performance.
New Price Range of Mahindra XUV700
The Mahindra XUV700 now starts at ₹13.99 lakh for the base MX petrol-manual variant, with the range topping out at ₹25.64 lakh for the AX7 L DT 4WD diesel-auto 7-seater. This adjustment is notable as Mahindra reduced these variants' prices by ₹2 lakh just six months ago.
While the increase affects most AX7 and AX7 L trims, manual transmission variants of the AX7 remain unaffected. Dual-tone (DT) variants, which carry an additional ₹15,000 premium, also see a similar price hike.
How Much Have the Prices Gone Up?
The price hike varies across variants:
Most AX7 and AX7 L trims are now ₹30,000 costlier.
The dual-tone AX7 L variants see a steeper increase of ₹50,000.
Manual versions of the AX7 retain their original pricing.
The updated pricing makes the AX7 AT 7-seater petrol variant start at ₹21.29 lakh, while the AX7 L AT AWD 7-seater diesel now costs ₹25.49 lakh.
What Makes the XUV700 Stand Out?
The XUV700 remains a favorite due to its loaded feature list and powerful engine options.
Here's a breakdown of what the AX7 and AX7 L trims offer:
Key Features of AX7 Variants
ADAS Technology: Level 2 Advanced Driver Assistance Systems for safer drives.
Comfortable Interiors: 6-way powered driver seat with memory function, leatherette upholstery, and dual-zone climate control.
Convenience Features: Automatic headlights, rain-sensing wipers, and 18-inch diamond-cut alloy wheels.
Premium Upgrades in AX7 L
Enhanced Safety: 7 airbags, including a knee airbag, and a 360-degree camera.
Luxury Additions: Ventilated front seats, a 12-speaker sound system, and an electronic parking brake.
Style Statement: Rear LED sequential turn indicators and dual-tone color options.
Engine and Transmission Options
The XUV700 offers a choice between two robust engines:
Turbo-Petrol: A 2.0-liter unit delivering 200hp, available with manual and automatic gearboxes.
Turbo-Diesel: A 2.2-liter engine producing 185hp, paired with manual and automatic transmissions.
While the AX7 L trims are automatic-only, Mahindra reserves its 4WD system exclusively for the AX7 L diesel variants. These 4WD trims come at a premium of ₹1-₹1.2 lakh over their 2WD counterparts.
How Does It Compare with Rivals?
Despite the price increase, the Mahindra XUV700 remains well-positioned in its segment.
Tata Safari: Priced between ₹15.49 lakh and ₹26.79 lakh, it offers tough competition but lacks some tech features.
Hyundai Alcazar: With prices ranging from ₹14.99 lakh to ₹21.55 lakh, it is more affordable but lacks the XUV700’s powerful engines.
MG Hector Plus: Priced from ₹18.00 lakh to ₹23.58 lakh, it is closer to the XUV700 but doesn’t match its safety and tech offerings.
Overall, The Mahindra XUV700 continues to impress with its cutting-edge features, luxurious interiors, and powerful engine options. While the recent price hike may be a pinch for potential buyers, the SUV’s value-for-money proposition remains strong.
It’s still a top contender in the premium SUV market, standing tall against rivals like the Tata Safari, Hyundai Alcazar, and MG Hector Plus.
For those seeking a tech-loaded, performance-oriented SUV with standout features, the XUV700 remains a worthy choice despite the price bump.
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