Indians are emerging as some of the youngest buyers of luxury sports cars like Lamborghini, according to Stephan Winkelmann, the global CEO of the Italian sports carmaker. Despite relatively low sales numbers in India, there is significant potential as younger buyers under 40 show a growing interest in these high-end vehicles.
In comparison to developed economies, Indian buyers stand out for their youthfulness in the luxury sports car market. Winkelmann highlighted that the majority of Lamborghini buyers in India are under 40 years old. This trend contrasts with the United States, where a significant portion of buyers falls in the 40 to 45 age range, and in Europe, where those above 45 are the oldest purchasers of Lamborghini cars.
One notable aspect is the global mobility of Indian buyers. Many are acquiring supercars while traveling across different countries, reflecting the international nature of their professional engagements in corporations and enterprises spanning multiple geographies.
Winkelmann acknowledged that despite the relatively low sales volume in India, Lamborghini sold only 103 cars in 2023 compared to 10,000 units globally, the country holds immense potential. The CEO emphasized that Indian buyers are not only aware of the Lamborghini brand but also seek personalization options for their cars. Additionally, some Indians are purchasing these luxury vehicles from dealers abroad.
While the initial surge in car buying during the COVID-19 pandemic has subsided, the demand for Lamborghini cars remains strong in India. The country's young and affluent population continues to be drawn to these high-performance sports cars, showcasing a keen interest in luxury and personalized experiences.
Winkelmann's visit to India included meetings with partners, group officials, and potential customers. This signifies Lamborghini's commitment to exploring and expanding its presence in a market that is still in the early stages of embracing ultra-luxury sports cars. The CEO's positive outlook on India's potential suggests a long-term strategy for the brand in the country.
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In summary, Indians, particularly the younger demographic, are making a mark in the luxury sports car market, with Lamborghini being a notable choice. Despite modest sales figures, the brand sees significant potential in India, driven by a youthful customer base that values personalization and is willing to explore purchases abroad. The ongoing demand for these high-end vehicles signals a promising future for Lamborghini in the Indian market.