Tata Motors is gearing up to make a significant impact in the ever-evolving SUV market with the expansion of its Curvv lineup. Beyond the previously showcased electric and petrol versions, the company is set to introduce a diesel-powered variant, offering consumers a trifecta of powertrain choices.
The diesel iteration of the Curvv will be powered by the proven 1.5-litre engine sourced from the Nexon. With a robust output of 115hp and 260Nm of torque, this engine has proven its reliability on the roads. The transmission options for the diesel Curvv will include a 6-speed manual or an AMT, providing flexibility for different driving preferences.
In terms of launch sequence, the Curvv EV is poised to take the lead, hitting the market in the latter half of this year. Following closely, the diesel and turbo-petrol variants will join the lineup, further enriching the choices available to consumers. This strategic rollout aligns with Tata's commitment to offering a diverse range of vehicles catering to varying consumer needs.
The diesel engine selected for the Curvv has already undergone the necessary upgrades to comply with BS6.2 emissions norms. Tata has adopted a cost-effective approach, opting for a Passive Selective Catalytic Reduction system instead of the more expensive SCR system, a testament to the company's commitment to sustainability without compromising performance.
Recognizing the continued demand for diesel options in the midsize SUV segment, constituting approximately 24 percent, Tata Motors aims to capitalize on this market preference. By incorporating diesel, electric, and petrol powertrains into the Curvv lineup, Tata positions itself to compete effectively against the array of midsize SUVs in the market, notably the Hyundai Creta and Kia Seltos.
Sources suggest that series production of the Tata Curvv is slated to commence around April of this year at the Ranjangaon plant near Pune. The company has set an ambitious sales target of approximately 48,000 units for the Curvv SUV, with an estimated 12,000 units expected from the Curvv EV variant alone. This underscores Tata's strategic approach to balancing conventional and electric offerings, emphasizing a commitment to a sustainable and diverse automotive future. As the automotive landscape evolves, Tata Motors is poised to play a pivotal role in shaping the narrative with the versatile and dynamic Curvv lineup.