Skoda Auto India has set its sights on achieving a 2.5% share of the passenger vehicle market in FY2026 under its newly outlined growth plan.
With Ashish Gupta stepping in as Brand Director—after guiding Volkswagen India’s India 2.0 strategy—Skoda aims to build on its recent momentum without changing any key figures or facts from the original report.
Kylaq’s Impact on Sales
The Kylaq launch has been central to Skoda’s recent rise. The brand’s market share jumped from 0.8% last year to 1.8% now, largely thanks to this subcompact SUV.
Since sales began in March 2025, Skoda dispatched 20,000 units of the Kylaq by May 2025, delivering about 17,000 to customers. The company had targeted one lakh sales for the year and believes it remains on track to meet that goal.
Strengthening the Dealer Network
To support growth, Skoda plans to add 60 new sales and service touchpoints by year-end, taking the total to 350 outlets across 200 cities from the current presence in 165 cities.
Around 60% of these new outlets will be in Tier II markets, where Skoda sees higher expansion potential. This broader reach is expected to help more first-time Skoda buyers discover the brand, especially as the Kylaq introduces Skoda to new customer groups. ## Product Lineup and Updates
SUVs remain Skoda India’s focus. Beyond riding the Kylaq wave, the company will push the Kodiaq and work on reviving Kushaq demand via a deep facelift, since the Kushaq is now in its fourth year.
The Slavia sedan stays in the lineup, soon joined by the new-generation Superb, slated for launch in India within the next 18 months; a diesel version is under consideration.
Further down the line, Skoda plans the new-gen Octavia RS as a full import, with pricing nearer ₹50 lakh.
Expanding Pre-Owned and Other Channels
Skoda Auto India will also strengthen its pre-owned vertical, tapping rural and corporate channels to attract a wider audience. Efforts to reduce maintenance costs aim to make Skoda ownership more accessible. These moves complement the product offensive and network growth to sustain a steady brand presence and customer engagement.
In conclusion, with Ashish Gupta at the helm, Skoda Auto India’s clear goal of a 2.5% market share in FY2026 ties together Kylaq-driven sales, expanded touchpoints, especially in Tier II cities, planned facelifts, and new launches like the Superb and Octavia RS, plus bolstered pre-owned and rural strategies. By holding onto recent gains and executing this multi-pronged plan, Skoda aims to secure its position and grow steadily in the Indian market.
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