Lexus, Toyota's luxury auto brand, plans to extend its client base and sales infrastructure in India to boost sales and growth. To enhance sales contribution and lower business risk, the organisation intends to target professionals, including doctors, architects, lawyers, pilots, and corporate employees. Lexus is taking several steps to strengthen its position in the Indian market as the luxury category is predicted to return to pre-Covid levels in 2023.
Naveen Soni, president of Lexus India, disclosed that the luxury automobile manufacturer wants to grow sales from professionals, such as physicians, architects, lawyers, pilots, and corporate employees, to reduce business risk. By the end of 2023, the company hopes to expand its sales network to 25–30 shops by introducing models like leading and subscription to serve customers in the corporate sector. With the luxury car market having enormous development potential, the business hopes to double sales this year and place India among the top three markets for Lexus in the Asia Pacific area.
While Lexus India claimed that sales increased by 76% in 2022 over 2021, it did not provide specific figures. The company hopes to surpass the 40,000 units reached in 2018 by taking advantage of the anticipated best-ever domestic luxury automobile segment sales figures this year. Lexus India started an effort called "Lexus Life" to give its consumers benefits and experiences to demonstrate the market's potential and the power of its dealer partners. Now six models are available from the firm in India, including the locally made ES 300h saloon. According to Naveen Soni, president of Lexus India, the scale of the luxury automobile industry in India still needs to accurately represent the country's economic power, despite hopes to become the third-largest economy in the world by 2030.
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