Luxury automotive giant Automobili Lamborghini marked an exceptional milestone in 2023, as it raced past the annual sales figure of 100 units in India for the very first time. The iconic brand reported a remarkable achievement, selling 103 units within the country.
Lamborghini's triumph in the Indian market reflects a consistent upward trajectory, with the company achieving a record-breaking sale of 92 units in 2022—an impressive 33 per cent surge from the previous year.
Global Triumph for Lamborghini: A Pinnacle of Performance
This remarkable feat in India is part of a broader global success story for Lamborghini. The company achieved an all-time high of 10,112 units sold worldwide in 2023, showcasing a commendable 10 per cent increase over the preceding year.
Lamborghini's global sales success was evenly distributed across three key regions in 2023. In the EMEA (Europe, Middle East, and Africa) region, the company witnessed a substantial 14 per cent increase over 2022, totalling an impressive 3,987 cars.
The Americas demonstrated a robust 9 per cent growth, delivering 3,465 cars, while the APAC region experienced a commendable 4 per cent increase, reaching 2,660 cars. Notably, the United States retained its position as the top market with 3,000 cars delivered, followed by Germany, China, the United Kingdom, and Japan. Other significant markets included the Middle East, South Korea, Italy, Canada, Australia, France & Monaco, Switzerland, Taiwan, and India.
Diverse Model Lineup Fuels Success
Lamborghini's sales success in 2023 was driven by a stellar performance across its diverse model lineup. The Urus SUV emerged as a standout success, with an impressive total of 6,087 vehicles delivered. The Huracàn also achieved a notable record, with 3,962 cars finding new homes. Additionally, the V 12 models, including the final 12 Aventadors and 51 Few-Offs, contributed to the brand's triumph with a total of 63 cars delivered.
As Lamborghini continues to redefine luxury and performance in the automotive sector, enthusiasts and industry watchers eagerly anticipate what the brand has in store for the future.