The N Line models among Hyundai Motor India come in the form of i20 N Line and Venue N Line, and the two of them have together amassed sales of over 22,000 units ever since their launch in the market. While the recently released Creta N Line, Hyundai’s third N Line model since the sub-brands first appearance in September 2021, has boosted performance, the car manufacturer still needs to fix certain things in this model.
The; N Line variants, as being mentioned by Hyundai, have contributed over 20 per cent of the company’s total turbo-petrol powertrain volumes, which seems to be strong as Indian buyers are getting attracted towards performance vehicles. Tarun Garg, Chief Operating Officer of Hyundai India mentioned that an imperative feature of the N Line series is the customers who excel in their life in dynamic and innovative ways.
Garg made sure that he brings the diverse, gender-wise, segmentation to the notice of the public—almost fifteen per cent (13%) of the N Line buyers are female and that is way more than the average representation of women buyers in India's passenger vehicle market. Also, finding out that 82 per cent of the N Line buyers are opting to figure out the most expensive version demonstrates that they prefer to have more features and that they are willing to pay for the performance.
Hyundai' N series were made to look like ordinary cars but with reinforced performance characteristics found on handling, steering, and exhaust. More importantly, these variants do not pinch the pocket too much even after the enhancements with the Venue N Line being just Rs 50,000 more expensive than its original model. Likewise, the introduction price of Creta N Line is Rs 30,000 then its corresponding regular variants match.
That is what establishes the major selling point for the N Line line, attracting money-conscious buyers looking for style with performance in a lower-priced vehicle. With sporting versions of the mainstream models joining the lineup, Hyundai is looking to retain the advantage and become a more competitive brand in our local automotive market.
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