Mahindra Cars In India

Mahindra Ramps Up Production: Thar and Roxx Models to Hit 9,500 Units Monthly by January

Mahindra has once again captured the automotive market’s attention with its latest release, the Thar Roxx. This new addition to the Thar lineup has set a new benchmark for the company, racking up an astonishing 1.76 lakh bookings in just the first hour of availability. Such remarkable demand has prompted Mahindra to increase the production capacity for both the Thar 3-door and the newly launched Roxx, aiming to meet the skyrocketing demand while keeping waiting periods manageable for eager customers. ## Production Ramps Up to Meet Demand Initially, the Thar [Roxx](https://parkplus.io/new-cars/mahindra-car/thar-roxx) was produced at a rate of approximately 2,500 units per month. However, as anticipation for the SUV soared, Mahindra had already begun ramping up production levels, reaching around 5,000 to 6,000 units per month by the end of June. Now, Mahindra is planning to raise the monthly production capacity to 7,500 units by November, with further increases projected to 9,500 units per month by January. This elevated production pace will accommodate the rapidly growing demand and ensure more prompt deliveries. ## Annual Production: Approaching a 70,000 Unit Capacity Mahindra’s approach is centered around bolstering the Thar brand as a whole, with the Thar 3-door and Roxx models contributing to an anticipated combined annual production of nearly 70,000 units. [Mahindra](https://parkplus.io/new-cars/mahindra-car) has emphasized that the monthly production capacity is somewhat flexible between the two models, allowing for adjustments based on specific market demands. The company is actively exploring ways to expand its production capability even further, aiming to keep pace with customer interest. Also Read:- [Tata Motors Offers Big Festive Discounts Across Lineup: Nexon, Harrier, Safari, and More with Savings Up to ₹1.33 Lakh!](https://parkplus.io/car-news/tata-motors-offers-big-festive-discounts-across-lineup-nexon-harrier-safari-and-more-with-savings-up-to-1.33-lakh) A spokesperson from Mahindra noted, “The total capacity of the Thar brand is set at 9,500 units per month. We are actively exploring options to further increase this capacity. We are deeply appreciative of the enthusiastic response from our customers and remain committed to ensuring a seamless delivery experience.” ## The Thar 3-Door Model: Some Slowing Demand While the Thar Roxx is in high demand, the classic Thar 3-door variant has seen a slight slowdown, and dealers are responding accordingly. Mahindra has introduced discounts of up to ₹1.6 lakh on select variants of the Thar 3-door to maintain customer interest. This shift offers an opportunity for customers to take advantage of a well-loved model with some appealing price reductions. ## Thar Roxx: Pricing and Variants The Thar Roxx caters to a wide range of off-roading enthusiasts, with options for both 2WD and 4WD configurations. Prices for the Thar Roxx begin at ₹12.99 lakh for the entry-level variant, making it an appealing choice for budget-conscious buyers who want to experience the rugged appeal of Mahindra’s off-road offerings. The top-spec 2WD model is priced at ₹20.49 lakh, while the 4WD options start at ₹18.79 lakh and go up to ₹22.49 lakh for the premium variant. With such a variety in price points, Mahindra has crafted a lineup that makes the Thar Roxx accessible to a diverse customer base. ## Mahindra’s Response to Unprecedented Demand The overwhelming response to the Thar Roxx has further established Mahindra’s reputation in the [SUV](https://parkplus.io/new-cars/suv-body-type) market, and it’s clear the company is not resting on its laurels. Production is being scaled up strategically, with further increases under consideration. Additionally, Mahindra’s commitment to enhancing the delivery process will help ensure customers have a positive experience from reservation through to vehicle ownership. For those who are interested in the Thar Roxx but may be deterred by long waiting periods, Mahindra’s plans to raise production levels should offer some reassurance. The company’s proactive approach to managing production and inventory shows its dedication to meeting customer expectations while maintaining the brand’s appeal. ## A Bright Future for Mahindra’s SUV Lineup With the production capacity for the Thar 3-door and Roxx models heading towards 9,500 units per month, Mahindra is positioning itself to meet an unprecedented level of consumer demand. As Mahindra’s portfolio continues to evolve, models like the Thar Roxx play a vital role in enhancing its market presence. The future looks promising for Mahindra’s SUV lineup, as the company remains poised to not only satisfy existing customers but also attract new fans with its blend of rugged design, off-road capability, and increasing accessibility. With the Thar Roxx’s success story just beginning, Mahindra’s increased production and ongoing strategic planning signal a bold step forward, solidifying its status as a powerhouse in the SUV market.

Mahindra’s New XUV.e9 Spy Shots Unveiled: A Glimpse into the Future of Electric SUVs

As Mahindra gears up for a significant entry into the electric vehicle (EV) market, new spy pictures of the upcoming XUV.e9 have surfaced, giving automotive enthusiasts a detailed look at the highly anticipated all-electric SUV coupe. Derived from Mahindra's popular XUV700, this EV will mark a new chapter for the brand as it seeks to expand its footprint in the growing EV sector. # The XUV.e9: An XUV700-Based EV Coupe Slated for release as early as next year, the XUV.e9 is set to be the first among several electric models Mahindra has planned. Positioned as an all-electric counterpart to the [XUV700](https://parkplus.io/new-cars/mahindra-car/xuv700), the XUV.e9 stands out with a coupe-like profile that lends it a dynamic, sporty appeal. The fresh spy shots reveal some exciting exterior updates, suggesting that Mahindra is not holding back on design or technology for this EV. ## Exterior Design: Blending Sportiness with Futuristic Elements [Mahindra](https://parkplus.io/new-cars/mahindra-car) has chosen a distinctive design approach with the XUV.e9. The front fascia sports a clean, minimalistic look thanks to a blanked-off grille—a common feature in EVs since cooling requirements are lower. This grille is paired with a full-width LED light bar that adds a sense of modern sophistication. Split headlamps complete the front-end aesthetic, hinting at Mahindra’s bold design intentions. Moving to the sides, the XUV.e9 sits on impressive 19-inch wheels featuring an aero-pattern design, wrapped in 245/55 R-spec tires. This design choice not only enhances the vehicle's visual appeal but also contributes to aerodynamic efficiency, a critical aspect of maximizing the driving range in electric vehicles. An interesting design highlight seen in the recent spy images is the location of the charging flap. Unlike traditional placement on the front fender or rear quarter panel, Mahindra has positioned it discreetly beneath the connected taillamps at the rear. This allows for a sleeker, uninterrupted profile on the vehicle’s sides. The flap also includes a glowing indicator to display the charging status, a feature that adds convenience and a futuristic touch. ## Interior Luxury: High-End Features Meet Cutting-Edge Tech The new spy shots also give a sneak peek into the XUV.e9’s interior, which features a luxurious white and black color theme. The dashboard hosts a seamless three-screen setup, a trend increasingly popular in premium EVs. This arrangement is likely to include a digital instrument cluster, an infotainment screen, and a screen dedicated to climate control and other vehicle settings. The cabin upholstery is crafted in white, lending an upscale feel to the interior. Such design choices underscore Mahindra’s focus on delivering a premium experience for drivers and passengers alike. Comfort appears to be a priority in the XUV.e9, which will come equipped with ventilated, power-adjustable front seats, making long journeys more enjoyable. ## Technology and Features: A Suite of Advanced Capabilities Mahindra is loading the XUV.e9 with an impressive array of features designed to elevate the driving experience. The vehicle will offer a Level 2 Advanced Driver Assistance System (ADAS) suite, including features like adaptive cruise control, automatic emergency braking, and lane-keeping assistance, enhancing both safety and convenience. With the growing emphasis on ADAS in the industry, Mahindra’s decision to include it in the XUV.e9 is a strong indicator of its commitment to safety and innovation. The XUV.e9 will also feature a 360-degree surround camera system, which is a valuable tool for parking and navigating tight spaces. A blind-spot monitoring system adds another layer of safety, reducing the risks associated with lane changes. Dual-zone climate control ensures that passengers can customize their comfort levels, while the panoramic sunroof opens up the cabin, making it feel more spacious and inviting. For added convenience, the [SUV](https://parkplus.io/new-cars/suv-body-type) will also include a bezel-less auto-dimming interior rearview mirror (IRVM), further enhancing the premium feel of the vehicle. In terms of connectivity, the XUV.e9 will be outfitted with advanced connected car technology, allowing users to control various aspects of the vehicle remotely via a smartphone app. This feature enables remote start, pre-cooling, and tracking of the vehicle’s charging status, providing users with the convenience they expect from a [modern EV](https://parkplus.io/new-cars/electric-type). The tech-focused interior also makes it easy to monitor battery usage and plan charging stops, which is a crucial consideration for electric vehicle owners. ## Mahindra’s Vision for the EV Market Mahindra has big ambitions for the EV sector, and the XUV.e9 is just the beginning. By delivering a high-quality, feature-rich electric SUV, the automaker is setting the stage for future models that will cater to a diverse range of consumers. The company has hinted at a lineup that includes various body styles, all designed to appeal to the rapidly evolving preferences of the Indian market. The XUV.e9 aims to combine practicality, technology, and style, all while minimizing its environmental impact. Mahindra’s choice to integrate advanced features and a robust ADAS suite highlights its desire to remain competitive in the burgeoning EV space. The brand is undoubtedly looking to establish itself as a leader in electric mobility, a goal that seems more attainable with each new detail revealed about the XUV.e9. ## Conclusion: The Exciting Road Ahead for Mahindra’s EV Lineup As spy shots of the XUV.e9 continue to emerge, it’s evident that Mahindra is on the right track in its mission to deliver a high-performance, feature-packed electric SUV. With its striking design, state-of-the-art features, and focus on safety and connectivity, the XUV.e9 is likely to attract a lot of attention when it hits the market next year. Mahindra’s bold move into the electric space reflects a forward-thinking strategy that aligns well with the industry’s shift towards sustainability and technological advancement. The Mahindra XUV.e9 promises to be more than just an EV; it represents the next generation of [Mahindra SUVs](https://parkplus.io/new-cars/mahindra-car/suv-body-type)—vehicles that will cater to consumers who value innovation, luxury, and eco-friendliness in equal measure. As the countdown begins, all eyes are on Mahindra to see how the XUV.e9 and its electric siblings will shape the future of mobility in India.

Things To Know Before Buying The Mahindra XUV 700

Get well-prepared for your purchase of the Mahindra XUV 700 with this informative guide. Discover key insights, model variations, and essential tips to ensure you make a confident and informed decision when considering this SUV.