Tata Curvv Launched in India: A Bold New Entry into the Coupe SUV Segment
Tata Motors has officially unveiled the much-anticipated Curvv coupe SUV, marking a bold new entry in the mid-size SUV segment. Priced from Rs. 10 lakh (ex-showroom, Delhi), the Curvv is positioned as a stylish alternative to the likes of the Citroen Basalt, Hyundai Creta, Kia Seltos, Maruti Grand Vitara, and other mid-size SUVs. This price is an introductory offer for bookings made before 31 October 2024, making it a strong contender for those seeking premium features at a competitive price.
The Tata Curvv boasts a striking design, highlighted by a signature sloping roofline that gives it a distinct coupe-like silhouette. Up front, the SUV features sleek LED light bars and split LED headlamps that add to its futuristic appeal. The rear design is equally impressive, with inverted L-shaped LED taillights and a continuous light bar connecting both ends. The Curvv rides on dual-tone alloy wheels, while the flush-fitting door handles and blacked-out ORVMs (Outside Rear View Mirrors) add to the vehicle’s sleek look. Glossy black cladding around the lower body and a shark-fin antenna enhance its sporty character. Buyers can choose from six vibrant colour options: Gold Essence, Pure Grey, Opera Blue, Flame Red, Pristine White, and Daytona Grey.
The interior of the 2024 Tata Curvv is designed to impress, offering a host of premium features typically found in higher-end SUVs. At the heart of the cabin is a 12.3-inch touchscreen infotainment system paired with a fully digital coloured instrument cluster. The cabin’s premium feel is further elevated by a panoramic sunroof, ventilated front seats, and a four-spoke steering wheel adorned with an illuminated Tata logo.
Other notable features include touch controls for the AC functions, a 360-degree camera, front parking sensors, a faux carbon-fibre finish on the dashboard, and drive modes. Rear passengers are not left out, with rear AC vents and a rear seat recline function adding to the comfort. Safety and convenience are paramount, with features such as an electric parking brake, a wireless charger, six-way power-adjustable driver seat, engine start-stop button, and an auto-dimming IRVM. The Curvv also comes with Level 2 ADAS (Advanced Driver Assistance Systems) for added safety.
Tata offers the Curvv with three powertrain options to cater to different driving preferences. The choices include a 1.2-litre turbo-petrol engine, a 1.2-litre GDi turbo-petrol engine, and a 1.5-litre diesel engine. The new 1.2-litre GDi motor produces 123bhp and 225Nm of torque, providing a balance of performance and efficiency. Transmission options include a six-speed manual and a DCT (Dual Clutch Transmission) unit, catering to both manual enthusiasts and those seeking the convenience of an automatic gearbox.
Tata Motors has ensured that the Curvv caters to a broad range of buyers by offering it in eight variants: Smart, Pure+, Pure+ S, Creative, Creative S, Creative+ S, Accomplished S, and Accomplished+ A. Each variant is designed to offer a mix of features and price points, ensuring that there is a Curvv for everyone.
With its attractive pricing, bold design, and feature-rich interior, the Tata Curvv is set to make waves in the Indian SUV market. Whether you're looking for style, comfort, or performance, the Curvv promises to deliver it all.
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