Honda is taking a dual-generation approach for its Amaze sedan, continuing to sell two variants of the second-generation model alongside the recently launched third-generation Amaze. This move mirrors Maruti Suzuki’s strategy with the Dzire lineup, allowing Honda to cater to a broader audience, including private and fleet buyers.
Second-Gen Amaze: Still Relevant and Affordable
Honda dealers have confirmed that the second-gen Amaze will remain available in two variants—the S and VX. Priced at ₹7.71 lakh and ₹9.13 lakh (ex-showroom, India) respectively, these options provide an affordable choice for budget-conscious buyers.
In contrast, the third-gen Amaze, which starts at ₹8 lakh for the base V variant and goes up to ₹10.9 lakh for the top-spec ZX model, offers premium features such as Honda Sensing ADAS, advanced safety systems, and sleek 15-inch alloy wheels.
Unlike Maruti Suzuki, which markets the older Dzire as the Tour S specifically for fleet operators, Honda’s second-gen Amaze is aimed at both private buyers and fleet customers. This strategy ensures a more versatile appeal across varying price points.
Petrol-CNG Conversion: A Cost-Effective Choice
To increase its versatility, the second-gen Amaze offers an option for petrol-CNG conversion. Buyers can convert the setup at the dealer level via an RTO-approved center. This addition makes the model a practical choice for eco-conscious drivers or those looking to save on running costs.
This feature provides flexibility, especially for fleet operators or private users looking for a more economical driving solution without compromising the vehicle’s performance.
Third-Gen Amaze: Packed with Features
While both the second-gen and third-gen Amaze share the same 1.2-litre, 90hp petrol engine, the third-gen Amaze has a significant edge in terms of features and options. It offers both a five-speed manual and a CVT gearbox, making it more appealing to drivers seeking automatic transmission convenience.
On the other hand, the second-gen Amaze will only be available with a manual transmission, limiting its appeal for buyers who prioritize an automatic option.
The third-gen model also boasts advanced safety features like adaptive cruise control and collision mitigation braking, thanks to Honda’s Sensing ADAS suite, which sets it apart in the compact sedan segment.
Why Retain the Second-Gen Model?
Honda’s decision to sell both generations simultaneously allows the company to address a diverse customer base. For budget-conscious buyers, the second-gen Amaze provides a reliable, no-frills option. Meanwhile, the third-gen Amaze caters to those willing to pay a premium for advanced features and technology.
This dual-generation strategy also helps Honda compete in a segment where price sensitivity and feature demands vary significantly. Fleet operators, in particular, will find the second-gen Amaze appealing for its affordability and practicality, while private buyers get more options based on their preferences.
Conclusion
Honda’s two-pronged approach with the Amaze lineup ensures that both private and fleet customers have plenty of options to choose from. Whether you’re looking for a budget-friendly vehicle or a feature-rich sedan with cutting-edge technology, the Amaze lineup delivers.
The second-gen Amaze continues to be a practical and cost-effective choice, especially with its petrol-CNG adaptability, while the third-gen Amaze sets a new standard in the compact sedan market. By retaining both models, Honda effectively broadens its appeal, ensuring there’s an Amaze for every type of buyer.
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