Kia India has also made a price revision as a strategic initiative to counter the increase in raw material costs and the added costs due to supply chain disruptions. The company explained that the price revision is necessary to ensure operational stability and to continue delivering high-quality products to customers.
Currently, Kia India has a varied range of seven models, which are designed to appeal to a vast array of customers. These are the compact and trendy Sonet, the versatile and dynamic Syros, the feature-packed and popular Seltos, the spacious and family-oriented Carens, the luxury and premium Carnival, and two cutting-edge electric vehicles—the EV6 and the recently launched EV9.
Statement on this by the VP of Sales and Marketing
Hardeep Singh Brar, Kia India Senior Vice President, Sales and Marketing, stated, "Being a brand that focuses on delivering exceptional value and quality to our customers, we have always attempted to deliver the best cars at the most competitive prices.".
But with the increasing commodity and input material costs, we will be raising up to 3 per cent price increase on all Kia models, effective from 1 April, 2025. Although we know that price increases are not easy, we have taken this step so that we can keep providing the quality, technology-laden cars our customers have come to expect from Kia.
In order to keep the impact on our customers to a minimum, Kia is covering a large part of the added costs, making the price change as bearable as possible for our loyal customers.
Conclusion
Kia India's decision to increase prices by a maximum of 3% on its entire range from 1 April 2025 is a move by the brand to meet the increasing commodity and supply chain costs. Although any such hikes are never taken lightly, the company is actively bearing a major part of the added costs. The move is designed to protect the technological progress and quality that Kia’s loyal customers appreciate without affecting their committed customer base negatively even as market conditions change.
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