Honda Amaze: Two Generations, One Showroom
Honda has taken an unconventional route with the launch of its third-generation Amaze earlier this month by deciding to sell both the second-generation and third-generation models side by side. This strategy mirrors the company’s approach with the Honda City, offering customers a broader choice in the compact sedan segment.
Unlike its primary competitor, the Maruti Suzuki Dzire, which limits the older generation to fleet buyers, Honda plans to make both generations of the Amaze available to private buyers, expanding the target audience.
Pricing and Variants: Accessible for All
The second-generation Amaze starts at Rs 7.63 lakh, while the third-generation model begins at Rs 8 lakh (both prices, ex-showroom). By retaining the previous generation, Honda caters to budget-conscious buyers who might be looking for a reliable and feature-packed sedan at a slightly lower price point.
The third-gen Amaze brings updated features, modern styling, and enhanced technology, catering to buyers seeking a more premium experience.
CNG Options for Both Generations
Adding to the appeal, Honda plans to offer CNG variants for the new Amaze, similar to the current availability in the second-generation model. The CNG option for the third-gen Amaze will be a dealer-level fitment, ensuring that both iterations remain competitive in a market that increasingly values fuel efficiency and eco-friendly alternatives.
This move aligns with Honda’s strategy to cater to diverse customer needs, from traditional petrol buyers to those seeking cost-effective CNG options.
A Distinct Approach in the Segment
Honda’s decision to simultaneously sell two generations of the Amaze sets it apart from rivals. This strategy ensures that the brand appeals to a wider audience, from entry-level buyers upgrading to a sedan to those seeking cutting-edge features and technology in the latest model.
With the addition of the third-gen Amaze, Honda strengthens its position in the highly competitive sub-four-meter sedan market while continuing to cater to the demand for the well-established second-gen model.
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