Mr Roy is becoming increasingly irritated with both Tesla boss Elon Musk's words and the US administration's green policies. As well as being in charge of Tesla and SpaceX, Musk is also in charge of the U.S. Department of Government Efficiency and is a close friend of Donald Trump, actively backing his policies.
Mr. Roy's firm, which deals in photovoltaic panels, had had Tesla cars as part of its fleet for years. But the changing political landscape in the U.S. has made him change his mind.
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"Last November we bought about thirty electric cars, 15 Teslas among them. In January, I resolved to cancel the order of Teslas”, The French CEO told.
"They weren't happy, but you have to stand up for yourself in life," he clarified.
"They're damaging the environment. They're irresponsible, and they're not going to get my money," he said. "We need to resist their hypocrisy on the environment and Europe and The US is advocating for a trade war, particularly with higher tariffs. I'm not going to feed that system with my spending."
"All they care about is money- they don't care about the environment," he added.
European backlash over American Products
This mood follows a rising tide of European anti-Americanism. In Denmark, there is a movement to boycott American products, fueled by Trump's combative foreign policy, including threats to annex Greenland, the Panama Canal, and Gaza.
Danish consumers are switching to local brands in large numbers, resulting in a sharp downturn in Tesla sales and a boom in demand for European brands.
Conclusion
Romain Roy's cancellation of his order for 15 Teslas in place of European electric vehicles is a strong position against both Tesla leadership and U.S. government policy. His move, motivated by increasing irritation with American corporate methods and political beliefs, is indicative of a wider European reaction to U.S. influence in the international marketplace. By shifting his investment to European brands, Roy is not just voicing his discontent but also joining a surging trend in Europe to counter American influence in business and politics. As political tensions increase, only time will tell how the new trend among consumers will affect the global automotive market and the dynamic between Europe and the U.S. in the future.
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