Tata wagers on gasoline engines while Sierra aims to attract large SUV buyers
It is anticipated that 60% of the SUV's overall sales volume will come from the recently released Tata Sierra petrol versions.
A 1.5-litre normally aspirated (NA) engine is the primary volume driver in the petrol lineup, while a 1.5-litre turbo-petrol engine is anticipated to account for about 20% of dispatches.
A naturally aspirated (NA) engine and a turbocharged unit are the two 1.5-litre petrol powertrains available for the recently released Sierra. The business projects that almost 60% of all SUV sales will come from these gasoline-powered models.
Entry and mid-level trims are anticipated to be powered by the NA 1.5-litre petrol engine, which generates 106 horsepower. The 1.5-litre turbo-petrol version with 160 horsepower, on the other hand, is thought to be a more specialised product that will probably make up 20% of deliveries.
It's interesting to note that early consumer inquiries reveal a 50/50 split between diesel and petrol types, despite the widespread belief in petrol powertrains.
The remaining 40% of Sierra's sales are anticipated to come from the diesel variant, which uses a well-known 1.5-litre engine shared with other models.
This implies that while diesel is still useful, particularly for consumers who value torque and efficiency, many consumers are now choosing gasoline for their daily driving needs.
A key gap in the company's SUV lineup is filled with the introduction of Sierra. The brand hopes to considerably increase its SUV market share with this mid-size SUV, potentially reaching 20% - 25%.
Industry analysts point out that SUVs in general have been becoming more and more popular, and the growing inclination for petrol SUVs in India is in line with current statistics that show petrol accounting for more than 60% of the country's SUV market share.
In the competitive mid-size SUV market, the Sierra's gasoline-powered models are an appealing choice for consumers because they provide a good mix of contemporary engine technology and affordable prices. This petrol-heavy sales mix, according to the manufacturer, indicates changing consumer tastes and could have an impact on future model strategies that place less of a focus on diesel.
The popularity of gasoline-powered SUVs like the Sierra may inspire other automakers to take a similar approach as SUVs continue to dominate passenger car sales.
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