Bavarian Motor Works (BMW), is a renowned German Luxury car brand whose legacy and reliability have been unmatched to date. It has reported a remarkable 51% increase in sales during the first three months of the 2024 calendar year.

The surge in sales, totaling 3,680 cars (including BMW and MINI models), was primarily driven by the high demand for Sports Activity Vehicles (SAVs), Luxury Class sedans, and Electric Vehicles (EVs). Between January and March 2024, the company’s total car sales in India stood at 3,680 vehicles, out of which 3,510 units were BMW models, and 170 cars were from MINI. In comparison, rival Audi India reported a sale of 1,046 vehicles during the same Jan-Mar 2024 period.

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Sales of BMW cars soared to 3,510 units, while MINI sales reached 170 units, showcasing a strong performance across both brands. Notably, popular BMW models like the X7, X3, X1, and 3 Series experienced significant sales growth, contributing to the overall success.

In the luxury electric vehicle segment, BMW Group India maintained its leadership position by delivering 211 units in Q1 2024, marking a notable 26% growth. The BMW i7 emerged as the top-selling EV, with anticipation building for the upcoming launch of the BMW i5 to further enhance the company's EV portfolio.

Luxury Class cars witnessed a remarkable 152% growth for BMW, with models like the 7 Series, X7, and the new XM playing pivotal roles in this achievement. SAVs remained a significant contributor to sales, constituting 54% of the total and experiencing a substantial 62% growth. Locally produced SAV models, particularly the new X1, made a significant impact on this performance.

The BMW 3 Series continued its success as the best-selling BMW sedan, maintaining a 16% share in total sales. Additionally, BMW India Financial Services offers the BMW and MINI 360° finance program, providing customers with benefits such as low monthly installments and flexible end-of-term options.

The luxury car market in India reached a record high of 42,731 units in 2023, marking a 20% year-on-year increase. This upward trend is expected to continue in 2024, with projections indicating that the luxury car market will surpass the 50,000-unit sales milestone for the first time.

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