When we talk about the German Luxury car brand, the first name that pops into our mind is Audi and yes, even after many years, Audi is an Unstoppable brand. Audi reported an enormous growth of 33% this financial year, selling 7,027 cars in FY 2023-24, making it one of India's most prominent luxury car OEMs. Audi retailed 1,046 units in the first quarter of CY2024, despite encountering challenges attributed to supply chain disruptions, which the brand says have affected sales.

The head of Audi India, Mr. Balbir Singh Dhillon, stated: "A varied portfolio has allowed us to see significant growth of 33% in FY23–24. Strong demand for our product line is still present, and we are prepared to meet supply-side obstacles. We are optimistic about the industry's potential to surpass 50,000 automobiles in 2024, even with the luxury market's continuous expansion leveling off after record-breaking sales in 2023."

Also Read: All about Audi's brand new "pre-owned" showroom in Guwahati

Additionally, Audi's pre-owned car business, Audi Approved: Plus, also witnessed significant growth, marking a 50 % increase in FY24. In the same quarter, Audi Approved: Plus experienced a 25% growth rate. Audi reported yearly sales of 7,931 units in 2023 earlier in January, which would be a record high since 2015 and an 89% increase above 2022 sales numbers.

This year, the business plans to add four more pre-owned car facilities to its current 26 locations, which are spread throughout all of the nation's key cities.

In India, Audi offers a broad selection of vehicles, ranging from premium models like the Q7, Q8, and RS Q8 to entry-level models like the A4, Q3, and Q3 Sportback. The German automaker has several EVs in its range, including the RS e-tron GT, Q8 Sportback 55 e-tron, e-tron GT, and Q8 Sportback 50 e-tron.

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