Mahindra Thar Roxx Sets Record with 1.76 Lakh Bookings in Just 60 Minutes: A New Era for Off-Road SUVs
Mahindra Thar Roxx Sets Record with 1.76 Lakh Bookings in Just 60 Minutes: A New Era for Off-Road SUVs
In a groundbreaking achievement, Mahindra & Mahindra has created waves in the Indian automotive market with its latest offering, the Mahindra Thar Roxx. The highly anticipated off-road SUV made an unforgettable debut by racking up over 1.76 lakh bookings within just 60 minutes of its availability. As bookings opened at 11 AM today, the overwhelming demand demonstrated the Thar Roxx’s popularity among off-road enthusiasts and buyers seeking adventure-ready vehicles.
This exceptional response marks a new milestone for Mahindra, underscoring the brand’s dominance in the off-road SUV segment. With deliveries expected to begin during the festive season of Dussehra, buyers won't have to wait long to experience the rugged capabilities of this new five-door SUV.
The Mahindra Thar Roxx is available in six distinct variants, ensuring there is something for every type of buyer. These variants include the MX1, MX3, MX5, AX3L, AX5L, and AX7L, offering a range of features and customizations to suit diverse preferences and budgets.
For those looking to enter the world of off-road driving at an affordable price, the Thar Roxx offers a rear-wheel drive (RWD) version with prices starting at Rs. 12.99 lakh (ex-showroom). On the other hand, for those seeking the full off-roading experience, the four-wheel-drive (4x4) version, available exclusively in diesel-powered variants, starts at Rs. 18.79 lakh. This wide price range ensures that Mahindra has positioned the Thar Roxx as a versatile option that appeals to both budget-conscious buyers and hardcore off-road enthusiasts alike.
The heart of the Mahindra Thar Roxx lies under its robust hood, where two powerful engine options ensure excellent performance both on and off the road. The first option is the 2.0-litre mStallion turbo-petrol engine, renowned for its punchy performance and refinement. Paired with either a six-speed manual transmission or an automatic torque converter unit, this engine provides an engaging driving experience for those who prefer petrol power.
For diesel lovers, Mahindra offers the 2.2-litre mHawk diesel engine, which is available with the same transmission options. Known for its reliability and torque-rich performance, the mHawk diesel engine is perfect for off-roaders who require both power and endurance. While the RWD configuration is standard for both the petrol and diesel models, the true off-road capability of the Thar Roxx comes alive in its 4x4 diesel variants. These versions are equipped with all-terrain capabilities, making them the ideal companion for adventure enthusiasts who crave challenging terrains and thrilling outdoor experiences.
One of the standout features of the Mahindra Thar Roxx is its attention to interior luxury and comfort. While the RWD variants come with standard interiors, the 4x4 diesel models receive a premium touch with the exclusive Mocha Brown interior theme. This rich, earthy color scheme gives the cabin a sophisticated and upscale vibe, making the driving experience not only adventurous but also luxurious.
The interiors are further enhanced by a modern infotainment system, plush seating, and a thoughtfully designed layout that ensures comfort for both driver and passengers, even during long off-road journeys. Whether tackling rough trails or cruising on city roads, the Thar Roxx’s interiors offer a perfect blend of ruggedness and refinement.
The Mahindra Thar Roxx enters a competitive off-road SUV segment, where it faces two key rivals: the Maruti Suzuki Jimny and the Force Gurkha, both in their five-door avatars. The Jimny, known for its compact size and nimble off-road capabilities, has garnered a strong following, especially among buyers looking for an affordable and lightweight off-roader. Meanwhile, the Force Gurkha is a robust and highly capable off-roader designed for serious off-road enthusiasts who value durability and ruggedness above all else.
However, with its larger five-door layout, more powerful engine options, and Mahindra's established reputation for off-road vehicles, the Thar Roxx is well-positioned to carve out its own niche in this growing market. Its blend of style, power, and features, coupled with its extensive variant lineup, gives it a unique edge over its competitors.
The unprecedented booking numbers for the Mahindra Thar Roxx signal more than just a successful product launch; they represent the beginning of a new era for the brand's off-roading heritage. With the Thar Roxx, Mahindra is pushing the boundaries of what an off-road SUV can offer in terms of both performance and luxury.
Vyankatesh Kulkarni, Executive Director of Mahindra, expressed his excitement, saying, “The Thar Roxx represents our vision of blending adventure with comfort and performance. The overwhelming response is a testament to the vehicle’s ability to captivate the imagination of off-road enthusiasts across the country.”
As Mahindra prepares to begin deliveries in the coming weeks, it’s clear that the Thar Roxx is set to dominate the off-road SUV segment in India, building on the brand’s legacy while offering a fresh, modern take on adventure and exploration.
The Thar Roxx has not only redefined expectations in the off-road SUV market but also set a new benchmark with its massive booking numbers. With over 1.76 lakh bookings in just 60 minutes, Mahindra has proven that the demand for rugged, capable, and versatile vehicles remains strong in India. As buyers eagerly await their deliveries this Dussehra, the Thar Roxx promises to be the ultimate off-road companion, ready to conquer both city streets and the toughest terrains.
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