Mahindra Thar Gets Festive Discounts up to ₹1.6 Lakh This Diwali as Demand Shifts to Thar Roxx
As the festive season approaches, Mahindra has rolled out attractive offers on its popular off-roader, the Mahindra Thar. With a shift in demand towards the new 5-door Thar Roxx, dealers are offering increased discounts on the 3-door Thar model to keep its appeal alive. Here’s a detailed look at the offers available on the Mahindra Thar, along with insights into what makes each variant special this Diwali.
The recent launch of the larger, more spacious Thar Roxx has caused a significant shift in customer preference, with many who had initially opted for the 3-door model now gravitating towards the 5-door version. This has led to a decrease in demand for the 3-door Thar, prompting Mahindra to introduce festive offers aimed at boosting sales.
To celebrate Dusshera and Diwali 2024, Mahindra dealerships across India are offering discounts of up to ₹1.6 lakh on the Thar 3-door, depending on the variant. These offers come in the form of dealer-level discounts and include a complimentary Mahindra accessory kit valued at ₹25,000 for all variants. This accessory kit can include features such as a roof carrier, side steps, or seat covers, making it a great way to customize the Thar to suit personal tastes.
The discounts vary by model, with some of the highest offers seen on the Thar Earth Edition. Below is a breakdown of the savings available across different models and trim levels:
AX Diesel-Manual 2WD with Hardtop: This variant is seeing the smallest discount among the lineup but still comes with a significant saving. It’s a great option for those looking for a more basic version of the Thar that still offers Mahindra’s signature rugged appeal.
LX Petrol-Automatic 2WD with Hardtop & LX Diesel-Manual 2WD with Hardtop: These variants offer increased savings, with discounts around ₹1.25 lakh. The LX versions offer a touch more comfort and technology, making them a popular choice for buyers looking for a balanced mix of convenience and adventure.
Other Thar AX and LX Variants: Both the manual and automatic transmission versions of the Thar AX and LX variants receive discounts up to ₹1.3 lakh. These trims provide a variety of options depending on the buyer's preference for transmission type and fuel option, maintaining the Thar’s signature off-road abilities.
For those interested in a unique version of the Thar, the Earth Edition is a standout choice. With discounts reaching up to ₹1.6 lakh, the Earth Edition offers even more incentives this festive season. This variant features a 4WD system as standard and is available in both petrol and diesel options, with manual and automatic transmissions.
The Earth Edition’s exterior boasts a unique matte finish called “Desert Fury,” giving it a striking appearance on and off the road. Additional exclusive details include “Earth Edition” badges on the B-pillars and rear fenders, adding to its rugged persona. Inside, the Earth Edition continues the desert theme with dual-tone leatherette upholstery in beige and black, complemented by dark chrome accents on the Mahindra logo, gear console, and cupholders. Even the headrests are adorned with a desert-inspired line art that replicates sand dunes, enhancing the overall theme of the vehicle.
For customers interested in the 3-door Thar, there’s more good news: most variants are available for immediate delivery, with very low or no waiting periods at many dealerships. The exception to this is a few high-demand models, like the Thar 2WD petrol and the 2WD LX diesel, which may have a waiting period of around one month in certain locations.
This low waiting period means buyers can take advantage of the festive discounts and drive home their Thar in time for Diwali celebrations. With the ongoing offers, Mahindra has made it easy for customers to experience the rugged appeal of the Thar without delay, making it an ideal choice for those looking to upgrade their vehicle this season.
The Mahindra Thar has long been a favorite among off-roading enthusiasts and urban adventurers alike, thanks to its powerful engine options, robust build, and unmistakable style. With these increased discounts, Mahindra is making it even more attractive for buyers to bring home the 3-door Thar this Diwali.
Whether it’s the base AX model, the mid-tier LX trims, or the exclusive Earth Edition, the Thar lineup offers something for everyone. From its proven off-road capabilities to the unique aesthetics of the Earth Edition, each variant is designed to provide an authentic and adventurous driving experience.
For those considering a new vehicle this festive season, Mahindra’s expanded discounts on the Thar offer both value and excitement. Head to a Mahindra dealership to explore the different variants, take advantage of the attractive offers, and make this Diwali one to remember with the iconic Mahindra Thar.
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